Market Entry Strategies Flashcards
1
Q
Advantages sequential
A
Improvement of product launch strategy
Manageable risk of failure
2
Q
Disadvantages sequential
A
Higher production cost
Easier for competitors to enter the market
Hard to establish product at the market
3
Q
Advantages simultaneous
A
Higher market presence
Scale effect
Establishment market entry barriers
4
Q
Disadvantage simultaneous
A
Higher financial risk
Higher complexity
5
Q
Evaluation of attractiveness of market
A
Growth potential Economies of scale Opportunities Market entry risk Competitive intensity
6
Q
Pioneer strategy advantages
A
Temporarily monopolistic supply Establishment of pioneer brand Learning curve Economies of scale Market entry barriers Occupation distribution channels
7
Q
Pioneer strategy disadvantages
A
High R&D cost Insecure demand Insecure expenses High price image Product defects
8
Q
Motives for cooperation
A
Time saving Lower financial risk Quality enhancement Creation of standards as market entry barriers Cost reduction Entrepreneurial flexibility
9
Q
Licensing as patent strategy
A
Rights of usage to third party Additional revenues Overcoming trade barriers Overcoming capacity concerns increased power of innovation at market
