Market Destination Flashcards
Market
Defined as individuals or group of
individuals, often referred to as
CONSUMERs.
TOURISM MARKET
Refers to the tourist and travelers
who patronize travel products,
facilities, and services.
CLASSIFICATION OF
TRAVELERS
Destination
•Purpose of travel
Intercontinental
– refers to trips made
between continents
Continental
trips made outside the country
but within the continent where the country
belongs.
Inter-regional
refers to travelers who make
trips from one region to another.
Regional
– travelers who make trips from
one province to another in a specific region.
PURPOSE OF TRAVEL
Leisure and recreation, which include sports,
cultural exploration, holidays, and visiting
friends and relatives.
• Study, health, religion, and other purposes.
• Business and professional purposes.
• Institutionalized tourist –
those who consult
travel service providers such as travel
agencies and hotel chains for their travel
arrangement.
Non-institutionalized tourists
those who
prefer to make their own travel arrangement.
Allocentric tourist
those who seek adventure and aim
for new experiences in travel.
Psychocentric tourist
they are conservative and
unadventurous
Physical
Motivators
These refer to activities that caters to the physical needs of the travelers, which include rest and relaxation, medical enhancement, and sporting activities that are helpful to the overall health and wellbeing of the traveler.
Cultural Motivators
These have something to do with a traveler’s enthusiasm to know more about a country’s history, culture, music, art, dances, paintings, and religion.
Interpersonal
Motivators
These refer to the desire to go to different places to meet friends and relatives, to make friends and acquaintances in a new environment, and escape the routine of everyday tasks and work.
Status and
Prestige
Motivators
These motivators are aimed towards self-fulfillment, personal development, and self-esteem
LEISURE TRAVEL
DEMOTIVATION’S
Cost of travel • Lack of time • Health Issues • Having a Family/Commitment • Lack of Interest • Fear and Safety
Historical and
Cultural Tourism
Tourist who have interest in learning the history of a certain place may also want to learn about the culture, customs and traditions, and lifestyles of the people living there.
Religious Tourism
This type of tourism only refers to pilgrims or people who travel to fulfill their religious obligations: however, many people including non-religious individuals, have started visiting religious sites because of their cultural and historical value
Adventure Tourism
Travelers are engage in activities that will challenge their limits. They can broadly categorized into land, water, and aerial adventures, and classified as either soft or hard adventures.
SOFT
ADVENTURE
ACTIVITIES
Camping Hiking Cycling Sailing Animal Watching
HARD ADVENTURE
ACTIVITIES
Rock Climbing Skydiving Mountain Climbing Scuba Diving Mountain Biking Cave Exploring
Environmental
Tourism/Ecotourist
Tourists usually visit remote areas to see and appreciate the natural/environment attractions there and get a chance to interact with the locals or indigenous people.
Culinary Tourism
They seek unique dining experience by trying out native food, delicates, and specialty food offered and popularized by a particular place.
