Market Analysis Flashcards
1
Q
What affects your target market
A
Location
Physical character- access to natural resources, utilities and transportation
Unit size and layout
Governmental -zoning
Social - families sizes, attitudes
Price
Economic - job growth, unemployment rates
Demographics
2
Q
Effective market area is also known as what
A
The neighborhood
3
Q
How do you calculate effective rent?
A
Market rent - concession
4
Q
What is effective rent also known as?
A
Net rent
5
Q
Four components of market analysis
A
Regional
Neighborhood
Property
Competitor
