Market Flashcards

1
Q

The overall activities,
transactions, and trading
between buyers and sellers
on a certain area or place.

A

Market

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2
Q

The worth, expense, and
cost of the goods sold in
accordance with market
dynamics of supply and
demand.

A

Market

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3
Q

The evaluation, monitoring, and dissemination of information from the internal and external surroundings to important individuals inside the company

A

Environmental scanning

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4
Q

A tactical strategy of marketing that aims to
determine the target market for a certain product. The business will be helped by three strategic marketing strategies in identifying the target market for the product.

A

Market Identification

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5
Q

Divides the market into small segments beased

A

Segregation

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6
Q

Determine the set
customers or buyers
with a common needs
and characteristics.

A

Targeting

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7
Q

Occupying a certain
place where to place
the business

A

Positioning

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8
Q

Assess and identify the
attractiveness of business
opportunity.

A

Market Analysis

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9
Q

is a systematic process that examines what criteria must be met in order to reach a desired outcome.

A

needs assessment

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10
Q

A method used to compare their current performance with their desired or expected performance

A

Gap Analysis

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11
Q

—used by some venture capitalists has proven to be very beneficial. It will
frequently be helpful to organize the concepts that emerge into groups, then choose from each group.

A

NABC Approach

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12
Q

A concise statement of the benefits that a company is delivering to customers who buy its products or services. It serves as a declaration of intent, both inside
the company and in the marketplace

A

Value Proposition

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13
Q

A framework which can help
ensure that a product or
service is positioned
around what the customer
values and needs

A

Value Proposition Canvas

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14
Q

The functional, social and emotional
tasks customers are trying to
perform.

A

Customer Jobs

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15
Q

The negative experiences, emotions
and risks that the customer
experiences

A

Pains

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16
Q

The benefits which the customer
expects and needs

A

Gains

17
Q

underpin the creation of value
for the customer

A

Products and Services

18
Q

How the product or service
offers added value to the customer.

A

Gain Creators

19
Q

How the product or service
alleviates customer pains.

A

Pain relievers

20
Q

A COMPANY’S PLAN FOR MAKING A PROFIT

A

Business Model

21
Q

types of Business Model

A

Retailer, Distributor, Manufacturer, Franchise

22
Q

Most common; last entity in
the supply chain

A

Retailer

23
Q

The one who creates the
product

A

Manufacturer

24
Q

One of the middle points
between the manufacturer
and general public

A

Distributor

25
Q

Involves any other business
model

A

Franchise

26
Q

means putting yourself in the right
market with a product or service that the
market is satisfied with.

A

problem market fit