Managing the Marketing Function Flashcards
1
Q
A group of activities designed to facilitate and expedite the selling of goods and services
A
Marketing
2
Q
Four P’s of Marketing
A
Product
Price
Place
Promotion
3
Q
Promotional Tools
A
a) Advertising
b) Publicity
c) Personal Selling
d) Sales Promotion
4
Q
Steps in Strategic Marketing
A
a) selecting a target market
b) developing a marketing mix
5
Q
Factors Used in Selecting a Target Market
A
a) the size of the market
b) the number of competitors serving the market
6
Q
A
