Management process Flashcards
What is the difference between goods and services in operations?
Goods are tangible outputs, while services are intangible and determined by knowledge and skills.
What are Simply Transformed Manufactured (STM) goods?
STMs are inputs that have undergone only a few steps in the production process.
Describe job production.
Job production involves creating unique products where no two outputs are the same, such as a designer wedding dress.
What are Elaborately Transformed Manufactured (ETM) goods?
ETMs involve many inputs and have undergone many changes during the production process.
What are the three main types of production processes?
Job production, batch production, and flow production.
What characterizes flow production?
Flow production is a continuous process where inputs are constantly transformed into outputs, such as on an assembly line.
What is batch production?
Batch production involves making outputs in groups or small amounts. Production adjusts based on demand.
What are the three main strategies in quality management?
Quality control, quality assurance, and Total Quality Management (TQM).
How does quality assurance differ from quality control?
Quality assurance involves establishing procedures to prevent quality problems before they occur, how a process is performed. Quality control is inspection
What is market segmentation?
Market segmentation divides the total market into smaller chunks based on characteristics like geographic, demographic, psychographic, and behavioral factors.
What is the goal of marketing in a business?
Marketing aims to connect businesses to customers by finding out what customers want and developing products to meet those wants.
What is the purpose of quality control?
Quality control involves establishing standards and measuring outputs against these standards to decrease defect rates.
What is Total Quality Management (TQM)?
TQM is a continuous improvement approach in all areas of a business, often involving quality circles to discuss solutions and improvements.
What is a target market?
A target market is a specific group of consumers that a business focuses its marketing activities on.
What is market research?
Market research involves analyzing data collected from a target group to achieve satisfaction and determine buying patterns.
What are some common methods for setting prices in marketing?
Cost of production method, demand pricing, competition-based pricing, prestige pricing, and loss leader pricing.
What are the 4 P’s of the marketing mix?
Product, Price, Promotion, Place.
What is a niche market?
A niche market is a small, specialized segment of the market.
What factors are considered in product positioning?
Product positioning considers the image and level of quality of a product compared to competitors
What is the role of promotion in marketing?
Promotion involves creating and maintaining awareness and interest in a product through various strategies such as sales promotions, advertising, direct selling, publicity, and product placement.
What are the three main types of distribution channels?
Intensive distribution, selective distribution, and exclusive distribution.
How is gross profit calculated?
Gross profit is calculated as revenue minus the cost of goods sold (COGS).
What is the main goal of finance in a business?
The main goal of finance is to ensure money is available for paying bills, expanding the business, and determining profitability, efficiency, and effectiveness.
What is a cash flow statement?
A cash flow statement measures cash inflows and outflows over a 12-month period, helping to maintain liquidity and prevent insolvency.
What information does a balance sheet provide?
A balance sheet provides a snapshot of a business’s financial position at a particular time, showing assets, liabilities, and owner’s equity.
What is an income statement?
An income statement summarizes all revenue and expenses, showing whether a business is profitable through the bottom line (net profit).