Management of IP portfolios Flashcards
Select
Maintain
Monitor
Search
Save
What should a good patent manager should do
Does the invention deserve patent protection?
Select
From the existing, for which I want to keep paying
Maintain
Identify and act promptly
Monitor
Potential market, users
Search
Eliminate
Save
In multi-product, multi-market and conglomerate companies, the ___ is
used to identify which products should be invested in and which are not.
BCG matrix
BCG matrix lists the products (or markets) in 2 key dimensions:
Business growth rate (product behaviour)
Company’s market share (my company power)
Low Low
Bad products
Save: strategic
Dismiss: save cost
Dog
Low High
Products that may succeed or fail
Select: evaluate potential
Question marks
High Low
Successful products of
the past, now on a decline
Maintain: licence off, sell. Don’t invest but generate
Cows
High High
Great new products
Invest:competitive advantage. Market leadership
Stars
Which are my axes for the analogy of IP portfolios
X: Matters to the firm
Y: Matters to the industry
Relevance of the IP to the company strategy.
Considering:
Core competence: technological /R&D
Core Business: Revenue / plans /sales
Strategic trends: direction
X: matters to the firm
Relevance of patent to the industry
Considering:
Clients requests: demand
Market segment growth: data
Market segment profitability: studies
Y: matters to the industry
