Management Function Terms Flashcards
Recall of common PR terms
A controlled method of delivering messages and gaining media placement
Advertising
A product, service or concept that is publicly distinguished from other products, services or concepts so it can be easily communicated and marketed.
Brand
Creating and disseminating the brand name
Branding
Building relationships with constituent publics where an organization operates. Dealing and communicating with citizens and groups within an org’s operating area.
Community relations
Media and tools that are under direct control of the sender
Controlled communications channels
Advising management about policies, relations and communications
Counseling
Protecting and defending an individual, company or organization facing a public challenge to its reputation.
Crisis communication
Building sound relationships between an org and its employees
Employee relations
Fostering relationships with investor publics
Financial relations
The value of a business’ intangible assets. The difference between the value of a company’s net tangible assets and the company’s market value. Closely related to reputation.
Goodwill
Relationship building between an organization and government. Dealing and communicating with legislatures and government agencies on behalf of an org.
Government relations
Creating social change for average people. Organizing based on the power of people to take collective action on their behalf.
Grassroots organizing
Organizing based on the power of community influencers to sway opinion and influence action.
Grasstops organizing
Fosters and maintains relations with a government or its officials to influence legislation and/or regulation
Lobbying
Identifies human needs and wants, offers products and services to satisfy those demands.
Marketing
Activities designed to sell a product or service or idea
Marketing communications
Seeking publicity for an organization and responding to queries from journalists
Media relations
Creating newsworthy stories and events to attract media attention and gain public notice
Press agentry
Taking the initiative to develop and apply PR plans to achieve measurable results toward set goals and objectives.
Proactive public relations
Activities designed to win publicity or attention.
Promotion
Messages specifically designed to shape perceptions or motivate actions that an organization wants
Propaganda
Propoganda Devices (7 types)
Glittering generalities (broad statements)
Name calling (vilify opponents)
Transfer (guilt or credit by association)
Bandwagon ("everybody's doing it")
Plain folks (anti-elitism)
Testimonials (personal story to endorse cause)
Card stacking (one-sided argument)Any group of people tied together by some common factor or interest
Public
Builds and maintains mutually beneficial governmental and local community relations. Practices by military and governmental agencies
Public affairs
Information open to or belonging to the public
Public information
Information from an outside source that is used by news organizations because of its news value
Publicity
Response to crises and putting out fires defensively rather than initiating programs.
Reactive public relations
A connection or association between entities.
Relationship
Systematic actions and messages designed to influence what people in key publics think about an organization
Reputation management
Activities designed to interact with publics and listen to them
Special events
Message delivery methods that are not under direct control of the company
Uncontrolled communications channels
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