Man Ec: #18 Flashcards
What are the five forces (porters model)
Rivals New entrants Suppliers Buyers Substitute
What is a firms competitive strategy?
action plans for achieving market success and, whenever possible, gaining a competitive edge over rival firms
Competitive strategy usually includes competitive interplay of many characteristics such as…
Striving for patronage, and market position
competitors vying for market share
always gageing strategy in comparison to competition
choose a strategy not easily imitated or thwarted
What does the success of any one firms strategy hinge on?
the strategies of other firms.
Strategic group mapping
groups firms according to similar competitive approaches and positions in the market
Competition increases when…9 things mentioned
1) demand for product is growing slowly
2) number of competitors increases
3) competitors use price cuts to boost unit volume
4) switching costs low
5) rival not satisfied with market position
6) high payoff from a strategic move
7) high cost to exit industry
8) divers competitors
9) strong companies outside industry acquire weak firms
driving forces
forces that are in motion that create incentives or pressures for change.