Making the Business Effective Flashcards

1
Q

Limited Liability

A

-Limited liability means that the business owner or owners are only responsible for business debts up to the value of their financial investment in the business.

-This means that a creditor can only take assets or finances belonging to the company.

-Limited liability provides a layer of protection for business owners.

-This is because limited liability business has its own legal identity, meaning that its owners are not personally responsible for its debts.

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2
Q

Unlimited Liability

A

-Unlimited liability means that the business owner or owners are personally responsible for all of the debts of the business, no matter what the value.

-Unlimited liability can have big implications for business owners. Having unlimited liability gives business owners a greater amount of risk.

-An unlimited liability business does not have its own legal identity and the owners are personally responsible for all debts of the business.

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3
Q

Advantages of Sole Traders

A

-It is quick and easy to set up as a sole trader so great for start up businesses

-The business owner will have a lot of control over the business and its money

-It gives individuals the opportunity to be their own boss and make all the business decisions

-It has low set-up costs

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4
Q

Disadvantages of Sole Traders

A

-It has the risk of unlimited liability so the owner is responsible for paying back all debts if it fails.

-It can involve long work hours and stressful conditions

-There is a high level of responsibility for the owner as often the owner performs many different roles in the business

-It is unincorporated. This means the business does not have its own legal identity so if someone sues the business, the owner is sued personally.

-It can be hard to raise money as banks see sole traders as risky so it may be hard to get a loan

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5
Q

Advantages of Partnerships

A

-They are usually quick and easy to set up

-There is shared decision-making by the owners and more people to share the work

-There is shared responsibility for debt by the owners

-More owners means more ideas and a greater range of skills and expertise

-More owners means more capital can be put into the business so it can grow faster

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6
Q

Disadvantages of Partnerships

A

-Conflict amongst owners can occur

-There is the risk of unlimited liability

-Each partner is legally responsible for what other partners do

-The profits are shared between owners so an individual makes less money than they would on their own

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7
Q

Advantages of Private Limited Companies

A

-Any new shareholders need to be invited, which protects the business from outside influence

-The owners have limited liability so can’t lose more money than they have invested

-Easier to raise finance as shares in the business can be sold to raise money and banks trust them more

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8
Q

Disadvantages of Private Limited Companies

A

-They are more expensive and time consuming to set up because of all the legal paperwork

-The company is legally obliged to publish its accounts every year so others are able to view the business’ financial information

-The business may require outside professional help to manage its finances

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9
Q

Advantages of Franchising

A

-The franchisee is part of an established business. This means that customers will already recognise the brand.

-In turn, they are more likely to buy from the franchisee. This means there is less risk of the business failing.

-Franchises are less risky to set up than starting from scratch. This mean sit can be easier to get a bank loan to start up.

-The franchisor might provide the franchisee with training or help with management and accounting

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10
Q

Disadvantages of Franchising

A

-The franchisor might have strict rules about what the business can sell and how it can operate, so the franchisee’s freedom is limited

-The franchisee has to pay a large sum of money to start the franchise then pay regular royalties to the franchisor.

-These costs may mean franchisee ends up with less money than if they had started a business from scratch.

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11
Q

Influence on Location: Proximity to Market

A

-This means how close a business is to its customers. The importance of proximity to market will depend on how important convenience is to consumers.

-Before choosing to set up in a certain location, a business may research the footfall or demographics of the location to see if it matches their customers.

-Some businesses locate close to their market so people know about them and can easily get to them. It also helps to get sales through footfall/ passing trade.

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12
Q

Influence on Location: Proximity to Labour

A

-For most companies, it is important to be close to high-quality labour or to be located in an area to which employees are willing to travel.

-Built up areas and cities will often hold places of higher education which can provide businesses with higher skilled workers.

-Areas of high unemployment means a business can keep wages low as people will be more desperate for a job.

-It also means there will be a good selection of people to choose from and the firm should be able to find enough workers.

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13
Q

Influence on Location: Proximity to Materials

A

-For some products, being close to the raw materials is extremely important for saving money- this will lower transport costs.

-For bulk-gaining products a business might locate near its market so that it doesn’t have to transport the finished product very far.

In this situation, the raw materials are cheaper to transport than the final finished item.

-For bulk-reducing products a business might locate close to the raw materials. Transporting the product is more convenient than transporting each individual material.

-Therefore, being located close to its raw materials allows a business using bulk-reducing products to save on transportation costs.

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14
Q

Influence on Location: Proximity to Competition

A

-Being near competitors can be an advantage for some businesses.

-This is because it should be easy to find skilled labour, there are already local suppliers and customers will know where to come.

-Other businesses might prefer to locate away from competitors so they don’t lose sales or have to reduce prices to be more competitive.

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15
Q

Nature of Business Activity: Retail and Service

A

-Retail companies generally want to be located as close to their customers as possible.

-Retailers sell products directly to customers so are most likely to be located in busy areas and around other retail outlets.

-Services sometimes need to be located close to the market but can be located anywhere, dependant on the service they offer.

-Services often heavily rely on people so may look to locate close to a good supply of labour

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16
Q

Nature of Business Activity: Manufacturing and Distribution

A

-Manufacturing companies generally prefer locations with cheaper rent rather than being close to their customers.

-Many manufacturing companies transport products around the country or even further. Business location for these companies generally is decided by costs.

-Distribution companies may locate around ports or major roads for easy access nationally or globally.

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17
Q

Impact of the Internet on Business Location

A

-E-commerce allow businesses to choose cheap locations, because there is no requirement to be located near to customers.

-These businesses are able to sell items online and then send them to customers using couriers.

-Many new, small businesses focus on e-commerce and m-commerce when they are starting out in order to keep their costs low.

18
Q

Benefits of E-commerce and M-commerce

A

-No fixed premises so lower costs

-Flexible working hours

-Access to a much larger market of potential customers

-Ability to be open 24 hours a day, seven days a week

-Relatively low-price marketing and promotion

19
Q

The Marketing Mix: Product

A

-The product element refers to the products or services the business sells.

-A business should conduct market research to find out the needs and wants of its target market so that it can create a product to match these.

-A business needs its products to stand out from the products of its competitors so that customers buy from it. To do this, a business creates a USP.

20
Q

The Marketing Mix: Price

A

-Price is the amount a business charges its customers for its product or service. Prices are set according to how much a customer is willing and able to pay.

-Customers want value for money and this may mean a business needs to set low prices to generate high levels of sales.

However, some products require higher prices, as they are perceived to be high-quality, luxury goods.

-A price needs to be competitive but also high enough for the business to make a profit.

21
Q

Factors That Influence Price

A

Competition – a business may need to reduce its prices to compete with other businesses

Customer opinions – about the product and its worth

Brand image – some products can have a higher price because customers perceive the business’ brand as desirable

Availability – if a product is in short supply, this can drive up the price as customers are more likely to pay more for something in limited supply

22
Q

The Marketing Mix: Place

A

-Place refers to where the customer is able to purchase the product or service.

-Businesses that sell mass-market products may use many different options to make sure that their customers can easily purchase their products.

-Place can also include the channel of distribution used to get the product from the manufacturer to the customer.

23
Q

The Marketing Mix: Promotion

A

-Promotion is the methods a business uses to create interest in its products and services among its customers and potential customers.

-The main aim of promotion is to either persuade customers to purchase, or inform about products.

-A business will use a mix of different promotion methods to increase its sales.

24
Q

Balancing the Marketing Mix Based on the Competitive Environment

A

-The term competitive environment refers to the pressure placed on a business by its competitors.

-Businesses adapt their marketing mix to convince customers that their product is better than the competition.

-The aim of these adaptations is to gain a competitive advantage.

25
Q

How Businesses can Adapt Their Marketing Mix to Compete

A

-Changing a product’s price to match or undercut its competitors though it has to be careful that this strategy does not result in a price war.

-Altering aspects of existing products or bringing out a new product with unique features to achieve product differentiation.

-Undertaking promotional activities to boost brand awareness in order to encourage more brand loyalty.

-Changing or increasing the number of places where the product is available to reach more customers to increase or maintain market share.

26
Q

The Impact of Changing Consumer Needs on the Marketing Mix

A

-Consumer needs change over time. This means a business must adapt its marketing mix to continue to be effective at meeting its customers’ needs, such as:

-Launching new products to respond to customer trends.

-Changing the selling price of products or bringing out budget products to match the state of the economy

-Opening new retail outlets or introducing e-commerce to provide greater convenience to customers.

27
Q

The Impact of Technology on the Marketing Mix

A

-Technological advances create many opportunities for businesses.

-This means that a business’ promotional mix may need to change to enable it to interact with its customers through increasingly popular technologies

-The use of social media has changed how much many businesses spend on traditional promotional activities.

-Sponsorship and influencers on social media are commonly used as a means of promoting products and services.

28
Q

How Businesses Adapt to Changes in Technology

A

-Increasing use of e-commerce and m-commerce in businesses.

-Use of digital media to promote products and maintain consumer interest.

-Changes to a product’s design to incorporate new technologies.

-Reduction of prices because of more efficient production methods.

-Introduction of more competitive pricing because of easy access to price comparisons across retailers.

29
Q

How Small Businesses Use: Price

A

-Small businesses can’t benefit from economies of scale in the way that larger businesses can.

-New businesses also have large start up costs.

-Therefore, new businesses are likely to have higher prices than large businesses as they will need to cover their costs in order to survive.

30
Q

How Small Businesses Use: Product

A

-Small businesses won’t have much money to spend on developing lots of different products.

-This means they will have smaller product ranges than larger businesses.

-They may instead focus on developing higher quality products.

31
Q

How Small Businesses Use: Promotion

A

-Methods of promotion such as TV advertising are unlikely to be used by small businesses as they are very expensive.

-Small businesses are likely to use cheaper methods such as flyers or free samples.

-Promoting the right brand is important for all businesses, especially new ones who are trying to establish an image with customers.

-Small businesses are likely to promote to local customers which is likely to affect they way they promote themselves (through local not national newspapers).

32
Q

How Small Businesses Use: Place

A

-Small businesses are unlikely to produce products in large enough quantities to sell through very large retailers.

-Large retailers may also not want to sell the products from a new, unrecognised brand in case no one wants to buy the products.

-Therefore, many new businesses may choose to sell directly to customers or through smaller retailers. They may also sell online to keep costs low.

33
Q

Features of a Business Plan: The Business Idea

A

-The business idea should explain what the firm is all about.

-It could include details of the product the firm will be selling, such as how the firm will achieve its USP.

34
Q

Features of a Business Plan: Business Aims and Objectives

A

-Aims usually say something general and obvious that the business wants to achieve.

-Objectives are more specific. They are short term goals which help to reach the overall aim.

35
Q

Features of a Business Plan: Marketing Mix

A

-The business plan should describe how the business will sell its products with a marketing mix using the 4Ps.

36
Q

Features of a Business Plan: Location

A

-The business plan should describe where the business will be located and why.

37
Q

Features of a Business Plan: Finance

A

-The business plan should explain how much money is needed to start up the business and identify where the money will come from.

-There should be a cash flow forecast and forecasts of the business’ costs, revenue and profit.

-There should also be ratios to show any backer the likely return on investment.

38
Q

Features of a Business Plan: Target Market

A

-The business plan should explain who the business is aiming to sell to.

-This should be backed up by market research showing the target market will be interested in buying the product.

39
Q

The Importance of a Business Plan

A

-A business plan is a document created by a business or entrepreneur that provides details about each element of the business.

-By completing each section of the business plan, an entrepreneur gains a full understanding of each element of their business.

-This also gives the entrepreneur a better understanding of whether the business is likely to succeed or not.

-If there is a chance the business might not succeed, the entrepreneur can amend the business plan in order to minimise this risk.

40
Q

How a Business Plan Minimises Risk

A

-Very detailed planning that makes the entrepreneur think through the issues that may arise.

-Setting clear objectives and aims to help provide direction when making business decisions.

-Conducting market research to help inform decision making.

-Making financial forecasts so so that the entrepreneur can set budgets and monitor spending.

-Using cash flow forecasts to identify any times where there may be a negative cash balance and to plan for this in advance (such as by arranging an overdraft).

41
Q

How a Business Plan Helps to Obtain Finance

A

-An entrepreneur is able to take a business plan into a meeting with a bank or investors to provide evidence of why the entrepreneur believes the business will succeed.

When an entrepreneur applies for a loan or a mortgage, the bank reviews the plan and decides if it believes the business will be a success.

-If the bank thinks the business is too risky and may not succeed, it may decide not to let the business borrow money.

-Investors want to see a business plan to ensure that they will not lose money.

-The primary purpose of an investor is to make more money, so they want to make sure the business has the potential to be a success.