Majority/Minority

Question 1

What is minority influence?

Answer 1

Active groups who consistently defend their position

Lead to social change

Question 2

What is majority influence?

Answer 2

Power of large group influencing behaviour

Question 3

Numbers

Answer 3

Majority: exerted by majority

Minority: exerted by one or more

important: no. of people DOING the influencing, not the no. BEING influenced

Question 4

Innovation or Status Quo

Answer 4

Majority: maintains status quo, resistant to change

Minority: generate change and innovation

Question 5

Imitation or Originality

Answer 5

Majority: restricted thinking based on imitation

Minority: divergent thinking based on originality

Question 6

Compliance or Conversion

Answer 6

Majority: passive process, without much thought

Minority: careful thinking through arguments

Question 7

Social Approval or Information

Answer 7

Majority: need for social approval

Minority: need for information about reality