Individual Factors

Question 1

Gender

Answer 1

Women conform more than men

Women are more concerned with social relationships

Eagley (1978)

Question 2

Self Esteem

Answer 2

Low self esteem = more likely to conform as fear rejection

Asch

Question 3

Parenting and Life Experience

Answer 3

Authoritarian personality: people who are more likely to conform because of the way they were brought up

Adorno et al (1950)

Question 4

Need for Social Approval

Answer 4

Strong need for social approval = more likely to conform

Question 5

Social Relationships

Answer 5

Concerned about social relationships = more likely to conform