Magazine

Question 1

What was the ‘The Big Issue’ target audience?

Answer 1

• A culturally engaged, socially aware audience.
• Consumers with a conscience.
• No defined customer.

Question 2

What is the circulation of ‘The Big Issue’?

Answer 2

• 83,000 per week

- 400,000 readers

Question 3

What are the genre’s of ‘The Big Issue’?

Answer 3

• Independent
• Current Affairs
• Entertainment
• Street Magazine

Question 4

Who is the publisher of ‘The Big Issue’?

Answer 4

Dennis Publishing.

Question 5

What is the tagline of ‘The Big Issue’?

Answer 5

A hand up not a handout.

Question 6

How much is ‘The Big Issue’ to vendors?

Answer 6

£1.50

Question 7

How much is ‘The Big Issue’ to the public?

Answer 7

£3.00

Question 8

What is the purpose of ‘The Big Issue’?

Answer 8

This is a business that is focussed on providing opportunities for the vendors who sell it and benefitting marginalised people rather than profit for the owner.

Question 9

How does ‘The Big Issue’ get across its ideology and viewpoint?

Answer 9

• Through the use of satire and the representation of events, issues, social groups and individuals without overly political stand.
• The interesting and creative ways of media language.

Question 10

‘The Big Issue’ is able to make audience interpretation clear by:

Answer 10

1. The reader will decode the encoded meaning placed by the producer in the preferred way.
   - CAGEDS and VALS.
2. The reader has the cultural capital and experience to understand the intertextual references made in the front covers.
3. The reader shares the same ideological values as the producer of the representation.

Question 11

When was the first ‘The Big Issue’ published?

Answer 11

1991

Question 12

Who founded ‘The Big Issue’?

Answer 12

John Bird and Gordon Roddick.

Question 13

Why is ‘The Big Issue’ purpose what it is?

Answer 13

John Bird had been homeless, sleeping in the streets of London and had spent time in prison.