M6 Flashcards
1
Q
An analytical process by which publicly available
information is collected and transformed in an ethical
manner through analysis into valuable insight regarding
competitors.
A
Competitive Intelligence
2
Q
Key Objective of Competitive Intelligence in the Organization (6)
A
- Anticipate and provide
- Identify trends
- Stay current on competitors activities
- Build a collective and actionable corporate knowledge
- Inform and stimulate strategic planning
- Create a collective knowledge system
3
Q
Examples of Competitive Intelligence (10)
A
- Competitor press releases
- Social media and Web channels
- Investor relations activities / earnings
- Competitor customer perceptions
- Industry articles and news
- Competitor product performance
- Changes in bids, proposals, and sales tactics
- Key executive activities
- Patent / intellectual property activities
- Joint ventures / strategic alliances, mergers, and acquisitions
4
Q
Factors affecting successful competitive
intelligence (5)
A
- Executive sponsorship
- Alignment with business objectives
- Strong communication systems
- Relationships matter
- Bias to action
5
Q
Three Vital Components to Producing Business Value
A
- Data
- Rules
- Context
