M4

Question 1

Effective Decision Making and Analytics - Key Findings

Answer 1

• Analytics has arrived
• The best is yet to come
• Better decision-making
• Marketing and customers
• Structure is a challenge
• Key barriers to overcome

Question 2

Analytics is already an important competitive
resource for many companies, with fewer than 20
percent of respondents stating that analytics does
not yet support their corporate strategies.

Answer 2

Analytics has arrived

Question 3

Ninety-six percent of respondents feel that analytics
will become more important to their organizations in
the next three years.

Answer 3

The best is yet to come

Question 4

Two reasons there is plenty of room to grow (The best is yet to come)

Answer 4

• a great deal of data is still not used for decision-making
• many organizations have only rudimentary analytical
  technology

Question 5

Nearly half of all respondents (49 percent) assert that the

greatest benefit of using analytics is that it is a key factor in better decision-making capabilities.

Answer 5

Better decision-making

Question 6

Another 16 percent believe that its greatest benefit is better enabling key strategic initiatives.

Answer 6

Better decision-making

Question 7

Nearly two-thirds of respondents say that analytics play an

important role in driving business strategy.

Answer 7

Better decision-making

Question 8

Surprisingly, only 1 percent of respondents believe that the greatest benefit of using data analytics is identifying and creating new product and service revenue streams, demonstrating its impact on product and service innovation is not yet nearly as noteworthy as in other areas. But its marketing influence is rising, as 55 percent of respondents said their marketing and sales groups invest in analytics second only to finance operations.

Answer 8

Marketing and customers

Question 9

Analytics is managed by a variety of executive roles
within companies, and a wide range of functions benefit from analytics. More structure around coordination and alignment is needed to realize the impact and benefits of a company’s data throughout the organization.

Answer 9

Structure is a challenge

Question 10

Organizations will be slow to fully capitalize on the
potential of analytics unless they are able to overcome several key barriers, of which data management and access to talent are the most problematic.

Answer 10

Key barriers to overcome