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Question 1

is a person or organization that has the drive to purchase goods or avail a service in exchange for monetary or other valuable consideration

Answer 1

Customer

Question 2

act of taking care of the customer’s needs by providing and
delivering professional, helpful, high-quality service and assistance.

Answer 2

Customer service

Question 3

process of managing an organization’s interactions with current and future customers. It is to develop a strategy to build and uphold good customer relationships.

Answer 3

Customer relationship management

Question 4

is a facet of customer relationship management that focuses on
customer’s loyalty and long-term customer engagement.

Answer 4

Relationship marketing

Question 5

are created in the minds of customers based upon their individual
experiences and what they have learned, combined with their pre-existing experience and knowledge.

Answer 5

Customer expectations

Question 6

doing quicker and faster delivery of products and services
more than stated to satisfy customers.

Answer 6

“underpromise and
overdeliver” strategy

Question 7

It is the simultaneous pursuit of differentiation and low cost to open a new market space and create new demand.

Answer 7

Blue Ocean strategy

Question 8

is the perception of what a product or service
is worth to a customer versus the possible alternatives.

Answer 8

Customer value

Question 9

the action of making or changing something according to the buyers’ or users’ needs.

Answer 9

Customization