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Question 1

assumes that customers prefer products that are inexpensive, affordable, and widely available, and that efforts are focused on expanding distribution, and improving production efficiency.

Answer 1

production concept

Question 2

or marketing short-sightedness, refers to a near-sighted focus on
selling products and services, rather than seeing the “big picture” of what customers really want.

Answer 2

marketing myopia

Question 3

focuses on the product and its improvements and innovations to
attract customers.

Answer 3

product concept

Question 4

relies on the strength of the company’s sales force in convincing the customers to buy the product even if they do not need it.

Answer 4

The Selling Concept

Question 5

a promotional tool wherein a salesperson uses selling
techniques to persuade a customer to purchase a good or avail of a service.

Answer 5

personal selling

Question 6

centered on the customer, relationships, and the well-being of society.

Answer 6

contemporary marketing concepts

Question 7

believes that all marketing activities are for the purpose of
establishing, maintaining, and strengthening meaningful long-term relationships with customers.

Answer 7

The Relationship Marketing Concept

Question 8

Also known as a customer-centric orientation, this focuses on the customers’ preferences – what they want, how much they are willing to pay, what form and feature they prefer, etc. – are prioritized.

Answer 8

The Marketing Concept

Question 9

This is like marketing orientation except for that concern for society’s well-being and the environment’s sustainability is prioritized as much as customer’s preferences.

Answer 9

The Societal Marketing Concepts

Question 10

This marketing approach is also called green marketing and the product is called

Answer 10

green product.

Question 11

tend to be loyal to traditional products and
it would take time for them to adopt new products associated with
technology.

Answer 11

old-generation customers

Question 12

are younger and more open to products and
technologies.

Answer 12

new-generation customers

Question 13

covers a wide array of marketing techniques and advertising
channels before the rise of technology that include primarily word-of-mouth marketing

Answer 13

Traditional marketing

Question 14

primarily includes web-based approaches such as
digital marketing, online marketing, email marketing, and the like

Answer 14

Contemporary marketing

Question 15

this is a subset of digital marketing and refers to content delivered via the internet to boost promotional and marketing efforts.

Answer 15

Online Marketing or E-Marketing

Question 16

is an umbrella term that includes anything that requires the
use of an electronic device or digital technologies, including online marketing, in presenting the product or service offerings of a company.

Answer 16

Digital Marketing

Question 17

any advertising activity in which technology can be used to create personalized promotion of goods or services to a user who is constantly connected to a network via mobile devices such as tablets and smartphones.

Answer 17

Mobile marketing

Question 18

is the measurement, collection, analysis, and reporting of web data for purposes of understanding and optimizing web usage.

Answer 18

Web analytics

Question 19

is the most prevalent method of building an online
presence.

Answer 19

Search engine marketing (SEM)

Question 20

a long-term strategy that attempts to make content on web pages more accessible and discoverable through search engines.

Answer 20

Search Engine Optimization (SEO)

Question 21

such as Google AdWords, provide guaranteed visibility at a fee

Answer 21

Pay-per-click (PPC) ads.

Question 22

makes specific use of social networking websites and
relevant applications in promoting a company’s products and services. It involves creating and sharing content on social media networks

Answer 22

Social Media Marketing

Question 23

refers to advertising campaigns that employ outdoor media such as billboards, transit vehicles, and other types of outdoor signs, including the signs on the outside of businesses.

Answer 23

Outdoor Promotion/Marketing -

Question 24

adopted to appeal to consumers who are cost-conscious
and cannot afford to buy the products in large quantities

Answer 24

Sachet Marketing

Question 25

a strategy marketers use to promote their brand, product, or
service with an in-person or real-time engagement.

Answer 25

Events Marketing

Question 26

are mobile advertising tools used by marketers to advertise to
passengers who have very little time to see advertisements in other forms of media.

Answer 26

Mobile Promotion

Question 27

involves the promotion of products and services through unsolicited telephone calls to identify potential customers.

Answer 27

Telemarketing or “telesales”