Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

E-commerse and Digital Marketing > M2 E-Commerse Mechanisms > Flashcards

M2 E-Commerse Mechanisms Flashcards

1
Q

The place where buying and selling occurs is called an _______

A

e-marketplace.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

________ play a central role in the digital economy, facilitating the exchange of information, goods, services, and payments. In executing the trading process, e-marketplaces create economic value for buyers, sellers, market intermediaries, as well as for society at large.

A

Electronic markets

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

The ____________ is the major venue for conducting EC transactions.

A

electronic market

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

an electronic space where sellers
and buyers meet and conduct different types of transactions.

A

e-marketplace

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

_________ looking for bargains, customized items, collectors’ items, entertainment, socialization, and more.

A

Customers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Millions of webstores are advertising and offering a huge variety of items. These stores are owned by companies, government agencies, or individuals.

A

Sellers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

One of the major differences between the marketplace and the marketspace is the possible digitization of __________ in a marketspace.

A

products and services

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

The marketspace infrastructure includes electronic networks, databases, hardware, software, and more.

A

Infrastructure

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Customers interact with a marketspace via a ________

A

front end

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

___________ are customers, sellers, products and services (physical or digital), infrastructure, a front end, a back end, intermediaries and other business partners, and support services such as security and payments.

A

marketspace

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

All the activities that are related to order aggregation and fulfillment, inventory management, purchasing from suppliers, accounting and finance, insurance, payment processing, packaging, and delivery are done in what is termed the_________of the business.

A

back end

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

is typically a third party that operates between sellers and buyers.

A

intermediary

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

e-marketplaces are those owned and operated by a single company. starbucks.com , dell. com, target.com , and united.com sell from their websites. markets are either sell-side or buy-side.

A

Private E-Marketplaces

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

will sell either standard or customized products to individuals (B2C) or to businesses (B2B); this type of selling is considered to be one-to-many .

A

sell-side e-marketplace

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

, a company purchases from many potential suppliers; this type of purchasing is considered to be many-to- one , and it is a B2B activity.

A

buy-side e-marketplace

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

are in many cases B2B markets. They often are owned by a third party (not a seller or a buyer) or by a group of buying or selling companies (referred to as a consortium ), and they serve many sellers and many buyers.

A

Public E-Marketplaces

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

These markets also are known as exchanges (e.g., a stock exchange). They are open to the public and usually are regulated by the government or the exchange’s owners.

A

Public E-Marketplaces

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

A ________ ( or storefront) refers to a single company’s (or individual seller’s) website where products and services are sold.

A

webstore

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

is a webpage(s) that acts as a supplement to a primary website, but is external to it. It expands on the content by adding editorial, commercial, or educational material

A

Microsites

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

is a single point of access, through a Web browser, to critical business information located inside and outside of organizations.

A

A Web (information) portal

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

. These popular portals offer content for anyone. Although they can be customized by the user, they are still intended for broad audiences and offer fairly routine content, some in real time

A

Commercial (public) portals

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

an online shopping location where many stores present their catalogs. The mall charges commission from the sellers based on their sale volume.

A

Electronic Malls

19
Q

information gateway that is used in e-marketplaces, webstores, and other types of EC (e.g., in e- collaboration, intrabusiness, and e-learning)

A

A Web (information) portal

20
Q

provide organized access to internal corporate information. These also are known as enterprise portals or enterprise information portals .

A

Corporate portals

21
Q

These portals are intended for communities with specific interests and involve relatively little customization of content; however, they provide extensive online search features and some interactive capabilities.

A

Publishing portals.

22
Q

are portals that are accessible from mobile devices .An increasing number of portals are accessible via mobile devices.

A

Mobile portals

23
Q

enable easy access to knowledge by knowledge workers and facilitate collaboration.

A

Knowledge portals

23
Q

are websites, usually portals, with audio interfaces. This means that they can be accessed by a standard telephone or a cell phone.

A

Voice portals

24
Q

These are usally parts of online communities. they are dedicated to some theme and may
be sponsor by a vendor such as SONY.

A

Communities’ portals.

24
Q

consist of a product database, directory, and a presentation function.

A

Electronic catalogs (e-catalogs)

25
Q

They are the backbone of most e-commerce sales sites.

A

Electronic catalogs (e-catalogs)

26
Q

For merchants, the objective of this is to advertise and promote products and services. For the customer, the purpose of such catalogs is to locate information on products and services.

A

Electronic catalogs (e-catalogs)

27
Q

This is the most popular search that involves looking for any documents on the Web.

A

Internet/Web Search

28
Q

describes the search for information within the fi les and databases of an organization.

A

Enterprise Search

29
Q

involves a search of a user’s own computer.

A

Desktop Search

30
Q

To ease searching, especially when using a smartphone, Google introduced a voice-powered tool that
allows you to skip the keyboard altogether.

A

Voice-Powered Search

30
Q

There are dozens of dedicated search tools and sites that will search for videos and other images.

A

Video and Mobile Search

31
Q

looking for information that is presented visually (photos, images, etc.)

A

Visual Shopping Search Engine

32
Q

also known as social search is a class of online search engines that help people find material about
social networking activities, such as in user generated content, discussion groups, or recommendations.

A

Social network search

33
Q

is software that allows customers to accumulate items they wish to buy before they arrange payment and check out, much like a shopping cart in a supermarket.

A

electronic shopping cart

34
Q

A key characteristic of EC is the ability to self- customize products and services.

A

Product Configuration (Self Customization)

35
Q

is an electronic space where sellers and buyers meet and conduct different types of transactions.

A

online auction

36
Q

refers to prices that are not fixed, but are allowed to fluctuate, and are determined by supply and demand.

A

Dynamic pricing

37
Q

, the exchange of goods and services, is the oldest method of trade.

A

Bartering

37
Q

, also called a penny auction , is a new type of online forward auction in which participants must pay a small nonrefundable fee each time they place a bid (usually in small increments above the previous bid).

A

bidding fee auction

38
Q

bartering conducted online – can improve the
matching process by attracting more partners to the barter.

A

E-bartering (electronic bartering)

39
Q

is commonly used for expensive or specialized products and also are popular when large quantities are purchased.

A

Negotiated pricing

40
Q

one where the interaction takes place over a computer network, mainly the Internet.

A

virtual community

41
Q

group of people with common interests who interact with one another.

A

community

41
Q

belong to a company, an association, or a group of companies and their membership is limited to people who meet certain requirements (e.g., work for a particular employer or work in a particular profession).

A

Private communities

42
Q

site as a company, such as Facebook, that provides free Web space and tools for its community members to build profiles, interact, share, connect, and create and publish content.

A

social network

43
Q

(or sites) are companies that host social communities. They are also known as social networks .

A

Social network services

44
Q

, also known as professional social networks , are social networks whose primary
objective is to facilitate business.The prime example here is linkedin.com .

A

Business-oriented social networks

45
Q

refers to social networking where members chat and connect with one another using any mobile device.

A

Mobile social networking

E-commerse and Digital Marketing (3 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions