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E-commerse and Digital Marketing > M1 Overview of E-commerce > Flashcards

M1 Overview of E-commerce Flashcards

1
Q

refers to using the Internet and intranets to purchase, sell, transport, or trade data, goods, or services.

A

Electronic commerce (EC)

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2
Q

conducting all kinds of business online such as servicing customers, collaborating with business partners, delivering e-learning, and conducting electronic transactions within an organization.

A

E-business

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2
Q

EC can be conducted in an

A

electronic market

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3
Q

an online location where buyers and sellers conduct commercial transaction such as selling goods, services, or information. Any individual can also open a market selling products or services online.

A

e- marketplace

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4
Q

Electronic markets are connected to sellers and buyers via the _______ or to its counterpart within organizations, an_________ .

A

Internet, intranet

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5
Q

An_________ is a corporate or government internal network that uses Internet tools, such as Web browsers and Internet protocols.

A

intranet

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6
Q

a network that uses Internet technology to link intranets of several organizations in a secure manner.

A

extranet

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7
Q

In general, selling and buying electronically can be either

A

business-to consumer (B2C) or business-to-business (B2B).

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8
Q

Online transactions are made between businesses and individual consumers in

A

B2C

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9
Q

Sellers, buyers, intermediaries, information systems and technology specialists, other employees, and any other participants.

A

People

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10
Q

Legal and other policy and regulatory issues, such as privacy protection and taxation, which are determined by governments. Included are technical standards and compliance

A

Public policy

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11
Q

Like any other business, EC usually requires the support of marketing and advertising. This is especially important in B2C online transactions, in which the buyers and sellers usually do not know each other.

A

Marketing and advertising

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12
Q

Many services are needed to support EC. These range from content creation to payments to order delivery.

A

Support services

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13
Q

Joint ventures, exchanges, and business partnerships of various types are common in EC. These occur frequently throughout the supply chain (i.e., the interactions between a company and its suppliers, customers,
and other partners).

A

Business partnerships

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14
Q

refers to transactions between and among organizations. Today, about 85% of EC volume is B2B. For Dell, the entire wholesale transaction is B2B. Dell buys most of its parts through e-commerce, and sells its products to businesses (B2B) and individuals (B2C) using e-commerce.

A

Business-to-business (B2B) EC

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15
Q

includes retail transactions of products or services from businesses to individual shoppers. The typical shopper at Amazon.com is of this type. Since the sellers are usually retailers, we also call this type e-tailing .

A

Business-to-consumer (B2C) EC

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16
Q

a business (B1) sells a product to another business (B2). B2 then sells, or gives away, the product to individuals who may be B2’s own customers or employees.

A

Business-to-business-to-consumer (B2B2C) EC

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16
Q

people use the Internet to sell products or services to individuals and organizations. Alternatively, individuals use C2B to bid on products or services.

A

Consumer-to-business (C2B)

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17
Q

category refers to EC transactions among various organizational departments and individuals.

A

Intrabusiness EC

18
Q

category refers to the delivery of services, information, or products from organizations to their employees. A major category of employees is mobile employees, such as field representatives or repair services that go to customers. EC support to such employees is also called business-to-mobile employees (B2ME).

A

Business-to-employees (B2E)

19
Q

category individual consumers sell to or buy from other consumers. Examples of C2C include individuals selling computers, musical instruments, or personal services online. EBay auctions are mostly C2C as are the ads in Craigslist.

A

Consumer-to-consumer (C2C) EC

20
Q

refers to online activities and communications done by parties working to attain the same goal. For example, business partners may design a new product together.

A

Collaborative commerce (c-commerce)

21
Q

a government agency buys or provides goods, services, or information from or to businesses (G2B) or from or to individual citizens (G2C). Governments can deal also with other governments (G2G).

A

E-government EC

22
Q

refers to a computing system that involves social interactions and behaviors. It is performed with a set of tools that includes blogs, wikis, social network services, and other social software tools, and social marketplaces.

A

Social computing

23
Q

involves user-generated online text, image, audio, and video content that are delivered via Web 2.0 platforms and tools. The media is used primarily for social interactions and conversations such as to share opinions, experiences, insights, and perceptions and to collaborate online.

A

Social media

24
Q

the second generation of Internet-based tools and services that enables users to easily generate content, share media, and communicate and collaborate, in innovative ways.

A

Web 2.0

25
Q

define as the execution of any Web 2.0 activity, such as blogging or having a presence in a social network. It also includes all activities conducted in social networks.

A

Social networking

26
Q

E-commerce activities that are conducted in social networks by using social software (i.e., Web 2.0 tools) are referred to as________

A

social commerce.

26
Q

also known as a metaverse - It is a 3-D computer-based simulated environment built and owned by its residents.

A

virtual world

27
Q

__________, also known as the Internet economy , is an economy based on online transactions, mostly e-commerce.

A

digital economy

28
Q

refers to an economic system constructed around the concept of sharing goods and services among the participating people. Also known as ‘collaborative consumption’ and ‘collaborative economy’ s

A

Sharing economy

29
Q

The _______________ is a new business model that uses IT to gain competitive advantage by increasing employee productivity, improving efficiency and effectiveness of business processes, and better interactivity between vendors and customers.

A

digital enterprise

30
Q

an organization that has put in place the strategies, technologies and processes to systematically engage all the individuals of its ecosystem

A

social business

31
Q

(sometimes called digital customers ) are usually members of social networks who share opinions about products, services, and vendors, do online social shopping, and understand their rights and how to use the wisdom and power of social communities to their benefit.

A

Social customers

31
Q

The most obvious EC model is that of selling products or services online. Sales may be from a manufacturer to a customer, eliminating intermediaries or physical stores, or from retailers to consumers, making distribution more efficient.

A

Online direct marketing.

32
Q

Large organizational buyers usually make large-volume or large-value purchases through a tendering (bidding) system, also known as a reverse auction . Such tendering can be done online, saving time and money.

A

Electronic tendering systems.

33
Q

Electronic marketplaces existed in isolated applications for decades. But as of 1996, hundreds of e-marketplaces (old and new) have introduced new methods and efficiencies to the trading process. If they are well organized and managed, e-marketplaces can provide significant benefits to both buyers and sellers.

A

Electronic marketplaces and exchanges

34
Q

is a well-known offline method, both in B2C and B2B. It is based on the concept of quantity discounts (“cheaper by the dozen”). The Internet model allows individuals to get together, so they can gain the large-quantity advantage.

A

Group purchasing

35
Q

According to the viral marketing model, people use e-mail and social networks to spread word-of - mouth advertising. It is basically Web-based word-of- mouth advertising, and is popular in social networks.

A

Viral marketing

36
Q

Market makers that charges fee for their services.

A

Brokerage

36
Q

Websites that provide content and charge advertisers for related ads.

A

Advertising

37
Q

Provide information and/or infrastructure that help buyers and/or sellers and charge for their services.

A

Infomediary

38
Q

Retailers (such as Walmart or Amazon): These buy the products and sell them at profit.

A

Merchant

39
Q

Sell without intermediaries.

A

Direct model

39
Q

Paying website owners to place banners. Share fees received from advertisers.

A

Affiliate

40
Q

A social media-based model that utilizes Web 2.0 tools, social networks, its characteristics.

A

Community

E-commerse and Digital Marketing (3 decks)

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