M2 & 3 Flashcards
selecting someone or something over another or others
preference
a recurrent, often unconscious pattern of behavior that is acquired through frequent repitition
habit
a way of life or living of a person or group
lifestyle
latin word of communication
communis
meaning of communis from latin
common, communality or sharing
brings people from distinctive locations, background, and race together with the use of internet
social media platforms
MEDIA EFFECTS
- priming
- agenda setting/gatekeeping
- framing
- cultivation
refers to the way that media can influence people’s thoughts and behaviors by activating certain concepts or associations in their minds
priming
a media effects that is done by reminding/recall you of certain events,
priming
ability of media to influence people’s perceptions of what is important by the amount of coverage they give to different issues
agenda setting/gate keeping
concerned about the importance of issues
agenda setting/gate keeping
controls the information we get and what we think about
agenda setting/gate keeping
refers to the way that media presents information, which can affect how people interpret and understand it
framing
shaping your own opinion of news/ show who the good guys
framing
choosing which stories to tell
agenda-setting
choose how to tell stories
framing
it posits that the messages and themes that are repeated on telivision or other forms of media shape people’s attitudes and beliefs about the world around them, even if they are aware that the messages are not entirely true or representative of reality
cultivation
blur the lines between the real world and the one on the tv
cultivation
rank of countries spent time on social networks per day
Nigeria 4:07
Philippines 4:06
india 2:36
US 02:14
China 01:57
UK 01;48
Germany 01:29
Japan 00:51
the most used social media platform
fb
yt
whatsapp
instagram
tiktok
wechat
fb messenger
telegram
reasons for using social medias
- find love
- current events
- spare time
- discussion
- online shopping
- education
- new friends
- entertainment
MAIN REASON FOR USING SOCIAL MEDIAS
- keeping in touch with friends/ family
- filling spare time
- reading news stories
- finding content
- seeing what’s being talked about
- finding inspiration for things to do and buy
- finding products to purchase
how many users of facebook there are
2.3 billion
country with most active facebook users
india 385.65 m
us 188.6m
indonesia 136.35m
brazil 111.75m
ph 95.65 m
mexico 94.8m
vietnam 78.55m
top website ranking in ph
- fb
- yt
- chatgpt
- messenger
- playtime
- casino
- bingo
- shopee
- yahoo
- ig
- roblox
- x
- canva
- alibaba
- netflix
- wikipedia
- tiktok
- ph
characteristics of responsible and competent producers of media
- curious
- general knowledge
- has the ability to write
- professionalism
- objective
- have ethics
10 netiquette
- avoid posting offensive comments
- respect other’s privacy
- never spam others
- show good sportsmanship
- don’t troll people in web forum
- stick to the topic when posting
- don’t swear
- avoid replying to negative comments
- if someone asks, offer to help
- thank others who help you online
provides opportunities for people to communicate, share ideas, speculate, tell stories and give infos
channel
through its diverse sources or format, it bridges the gap of digital divide
advocate
advocate comes from the word
advocacy
it is about influencing and persuading individuals or institutions to change
advocacy
any planned communication that seeks to achieve the communication goals: to inform, to persuade, and move to action
advocacy communication
acts as gateway of information for the society’s consumption
resource center
it becomes a keeper of memories of the community, preserve of heritage and source of academic knowledge
resource center
keeper of memories and storage
resource center
example of resource center
library
musuem
exposes corrupt practices of government and the private sector
watchdog
guarantees free and fair election
watchdog
investigative journalism where publisher fact check and interview public figure to increase credibility
watchdog
roles and function of media
channel
advocate
resource center
watchdog
