M1 Flashcards
act of using words/ sounds/ signs to exchange information
communication
2 types of communication
verbal
non-verbal
process of communication
- lasswell’s communication model
- shannon-weaver’s communication model
- osgood-schramm
linear models of communication
- lasswell’s communication model
- shannon-weaver’s communication model
views communication as the transmission of a message with the effect as the result.
Harold Lasswell’s communication model
Lasswell’s model 5 questions
WHO
SAYS WHAT
IN WHICH CHANNEL
TO WHOM
WITH WHAT EFFECT
Lasswell’s model - WHO
COMMUNICATOR
Lasswell’s model - SAYS WHAT
MESSAGE
Lasswell’s model - IN WHICH CHANNEL
MEDIUM
Lasswell’s model - TO WHOM
RECEIVER
Lasswell’s model - WITH WHAT EFFECT
EFFECT
a mathematical communication concept that proposes that communication is a linear, one-way process that can be broken down into 5 key concepts.
sender, encoder, channel (noise), decoder, receiver
SHANNON WEAVER’S COMMUNICATION MODEL
SHANNON-WEAVER’S full name
Claude Shannon and Warren Weaver
SHANNON WEAVER’S COMMUNICATION MODEL - source of information
sender
SHANNON WEAVER’S COMMUNICATION MODEL - transmitter
encoder
