M1 Flashcards
act of using words/ sounds/ signs to exchange information
communication
2 types of communication
verbal
non-verbal
process of communication
- lasswell’s communication model
- shannon-weaver’s communication model
- osgood-schramm
linear models of communication
- lasswell’s communication model
- shannon-weaver’s communication model
views communication as the transmission of a message with the effect as the result.
Harold Lasswell’s communication model
Lasswell’s model 5 questions
WHO
SAYS WHAT
IN WHICH CHANNEL
TO WHOM
WITH WHAT EFFECT
Lasswell’s model - WHO
COMMUNICATOR
Lasswell’s model - SAYS WHAT
MESSAGE
Lasswell’s model - IN WHICH CHANNEL
MEDIUM
Lasswell’s model - TO WHOM
RECEIVER
Lasswell’s model - WITH WHAT EFFECT
EFFECT
a mathematical communication concept that proposes that communication is a linear, one-way process that can be broken down into 5 key concepts.
sender, encoder, channel (noise), decoder, receiver
SHANNON WEAVER’S COMMUNICATION MODEL
SHANNON-WEAVER’S full name
Claude Shannon and Warren Weaver
SHANNON WEAVER’S COMMUNICATION MODEL - source of information
sender
SHANNON WEAVER’S COMMUNICATION MODEL - transmitter
encoder
SHANNON WEAVER’S COMMUNICATION MODEL - reception
decoder
SHANNON WEAVER’S COMMUNICATION MODEL - destination
receiver
a circular model of communication, in which messages go in two directions between encoding and decoding.
Osgood-Schramm communication model
There is no difference between a sender and a receiver. Both parties are equally encoding and decoding the messages. The interpreter is the person trying to understand the message at that moment.
Osgood-Schramm communication model
Osgood-Schramm full name
Charles Osgood and Wilbur Schramm
10 levels of intimacy
talking
video chat
phone
letter
IM
test message
email
facebook msg
FB status
twitter
a communication tool
media
talks about data, knowledge, experience, instruction
information
function of media and information
- it makes the world a smaller place
- it makes the communication convenient
- it shares public opinion
ability to identify/ understand/ interpret/ create and communicate
literacy
ability to read/ analyze/ evaluate/ variety media forms
media literacy
ability to recognize when informations is needed
information literacy
ability to use digital technology to share information
technology literacy
