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Marketing Management > M1S3 QUIZ 1 (PART 1) > Flashcards

M1S3 QUIZ 1 (PART 1) Flashcards

1
Q

the Four Utility:

A
  1. Form Utility
  2. Time Utility
  3. Place Utility
  4. Ownership Utility
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2
Q

is the firm’s communication of the unique value of its products to its customer.

a. Value Proposition
b. Value Chain
c. Marketing Planning
d. Marketing (BIG M)
e. Marketing (little m)
f. Market-Driven Strategy Planning
g. Mission Statements
h. Strategy
i. generic strategy
j. Core competencies
k. Distinctive competencies
l. sustainable competitive advantage
m. Goals
n. objectives
o. Marketing control
p. contingency plan

A

Value Proposition

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3
Q

Serves as a mean for firms to identify ways to create, communicate, and deliver more customer value within a firm.

a. Value Proposition
b. Value Chain
c. Marketing Planning
d. Marketing (BIG M)
e. Marketing (little m)
f. Market-Driven Strategy Planning
g. Mission Statements
h. Strategy
i. generic strategy
j. Core competencies
k. Distinctive competencies
l. sustainable competitive advantage
m. Goals
n. objectives
o. Marketing control
p. contingency plan

A

Value Chain

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4
Q

is the ongoing process of developing and implementing Market-driven strategies for an organization.

a. Value Proposition
b. Value Chain
c. Marketing Planning
d. Marketing (BIG M)
e. Marketing (little m)
f. Market-Driven Strategy Planning
g. Mission Statements
h. Strategy
i. generic strategy
j. Core competencies
k. Distinctive competencies
l. sustainable competitive advantage
m. Goals
n. objectives
o. Marketing control
p. contingency plan

A

Marketing Planning

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5
Q

serves as a core driver of business strategy

a. Value Proposition
b. Value Chain
c. Marketing Planning
d. Marketing (BIG M)
e. Marketing (little m)
f. Market-Driven Strategy Planning
g. Mission Statements
h. Strategy
i. generic strategy
j. Core competencies
k. Distinctive competencies
l. sustainable competitive advantage
m. Goals
n. objectives
o. Marketing control
p. contingency plan

A

Marketing (BIG M)

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6
Q

represents the specific program and tactics aimed at customer and other stakeholder groups.

a. Value Proposition
b. Value Chain
c. Marketing Planning
d. Marketing (BIG M)
e. Marketing (little m)
f. Market-Driven Strategy Planning
g. Mission Statements
h. Strategy
i. generic strategy
j. Core competencies
k. Distinctive competencies
l. sustainable competitive advantage
m. Goals
n. objectives
o. Marketing control
p. contingency plan

A

Marketing (Little m)

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7
Q

is often used to describe the process at the corporate or strategic business unit (SBU) level of marshaling the various resource and functional areas of the firm toward a central purpose around the customer.

a. Value Proposition
b. Value Chain
c. Marketing Planning
d. Marketing (BIG M)
e. Marketing (little m)
f. Market-Driven Strategy Planning
g. Mission Statements
h. Strategy
i. generic strategy
j. Core competencies
k. Distinctive competencies
l. sustainable competitive advantage
m. Goals
n. objectives
o. Marketing control
p. contingency plan

A

Market-Driven Strategy Planning

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8
Q

articulates an organization’s purpose, or reason for existence.

a. Value Proposition
b. Value Chain
c. Marketing Planning
d. Marketing (BIG M)
e. Marketing (little m)
f. Market-Driven Strategy Planning
g. Mission Statements
h. Strategy
i. generic strategy
j. Core competencies
k. Distinctive competencies
l. sustainable competitive advantage
m. Goals
n. objectives
o. Marketing control
p. contingency plan

A

Mission Statements

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9
Q

a comprehensive plan stating how the organization will achieve its mission objectives.

a. Value Proposition
b. Value Chain
c. Marketing Planning
d. Marketing (BIG M)
e. Marketing (little m)
f. Market-Driven Strategy Planning
g. Mission Statements
h. Strategy
i. generic strategy
j. Core competencies
k. Distinctive competencies
l. sustainable competitive advantage
m. Goals
n. objectives
o. Marketing control
p. contingency plan

A

Strategy

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10
Q

is its overall directional strategy at the business level.

a. Value Proposition
b. Value Chain
c. Marketing Planning
d. Marketing (BIG M)
e. Marketing (little m)
f. Market-Driven Strategy Planning
g. Mission Statements
h. Strategy
i. generic strategy
j. Core competencies
k. Distinctive competencies
l. sustainable competitive advantage
m. Goals
n. objectives
o. Marketing control
p. contingency plan

A

generic strategy

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11
Q

Activities the firm does well.

a. Value Proposition
b. Value Chain
c. Marketing Planning
d. Marketing (BIG M)
e. Marketing (little m)
f. Market-Driven Strategy Planning
g. Mission Statements
h. Strategy
i. generic strategy
j. Core competencies
k. Distinctive competencies
l. sustainable competitive advantage
m. Goals
n. objectives
o. Marketing control
p. contingency plan

A

Core competencies

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12
Q

core competencies that are superior to competitors

a. Value Proposition
b. Value Chain
c. Marketing Planning
d. Marketing (BIG M)
e. Marketing (little m)
f. Market-Driven Strategy Planning
g. Mission Statements
h. Strategy
i. generic strategy
j. Core competencies
k. Distinctive competencies
l. sustainable competitive advantage
m. Goals
n. objectives
o. Marketing control
p. contingency plan

A

Distinctive competencies

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13
Q

cannot be easily duplicated by competitors

a. Value Proposition
b. Value Chain
c. Marketing Planning
d. Marketing (BIG M)
e. Marketing (little m)
f. Market-Driven Strategy Planning
g. Mission Statements
h. Strategy
i. generic strategy
j. Core competencies
k. Distinctive competencies
l. sustainable competitive advantage
m. Goals
n. objectives
o. Marketing control
p. contingency plan

A

sustainable competitive advantage

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14
Q

are qualitative

a. Value Proposition
b. Value Chain
c. Marketing Planning
d. Marketing (BIG M)
e. Marketing (little m)
f. Market-Driven Strategy Planning
g. Mission Statements
h. Strategy
i. generic strategy
j. Core competencies
k. Distinctive competencies
l. sustainable competitive advantage
m. Goals
n. objectives
o. Marketing control
p. contingency plan

A

Goals

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15
Q

are quantitative

a. Value Proposition
b. Value Chain
c. Marketing Planning
d. Marketing (BIG M)
e. Marketing (little m)
f. Market-Driven Strategy Planning
g. Mission Statements
h. Strategy
i. generic strategy
j. Core competencies
k. Distinctive competencies
l. sustainable competitive advantage
m. Goals
n. objectives
o. Marketing control
p. contingency plan

A

objectives

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16
Q

Process of measuring marketing results and adjusting the marketing plan as needed

a. Value Proposition
b. Value Chain
c. Marketing Planning
d. Marketing (BIG M)
e. Marketing (little m)
f. Market-Driven Strategy Planning
g. Mission Statements
h. Strategy
i. generic strategy
j. Core competencies
k. Distinctive competencies
l. sustainable competitive advantage
m. Goals
n. objectives
o. Marketing control
p. contingency plan

A

Marketing control

17
Q

implementation strategy that describes specific tasks and the resources needed, who is responsible, and metrics to track success

a. Value Proposition
b. Value Chain
c. Marketing Planning
d. Marketing (BIG M)
e. Marketing (little m)
f. Market-Driven Strategy Planning
g. Mission Statements
h. Strategy
i. generic strategy
j. Core competencies
k. Distinctive competencies
l. sustainable competitive advantage
m. Goals
n. objectives
o. Marketing control
p. contingency plan

A

Action Plan

18
Q

Plans that can be implemented should something happen that negates the viability of the marketing plan.

a. Value Proposition
b. Value Chain
c. Marketing Planning
d. Marketing (BIG M)
e. Marketing (little m)
f. Market-Driven Strategy Planning
g. Mission Statements
h. Strategy
i. generic strategy
j. Core competencies
k. Distinctive competencies
l. sustainable competitive advantage
m. Goals
n. objectives
o. Marketing control
p. contingency plan
q, action plan

A

contingency plan

Marketing Management (6 decks)

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