M1S2 Quiz 1 Part 3

Question 1

include cost, capital, control, coverage, character, and continuity.

Answer 1

Channel Factors

Question 2

Four Advertising Strategies:

Answer 2

1. Global Marketing Themes.
2. Global Marketing with local content
3. Basket of global advertising themes
4. Local Market ad generation

Question 3

Companies needs sensitivity in selecting, hiring and training their global sales force to accommodate local business cultures.

a. Personal Selling
b. Sales Promotion
c. public Relations

Answer 3

Personal Selling

Question 4

the need to stimulate consumer trial and purchase can be greater outside the U.S

a. Personal Selling
b. Sales Promotion
c. public Relations

Answer 4

Sales Promotion