M1S2: Perspectives On Consumer Behavior 2

Question 1

Receiving, selecting, organizing, and interpreting
information to create meaningful picture of the world.

Answer 1

Perception

Question 2

immediate, direct response of the sense
to stimulus

Answer 2

Sensation:

Question 3

Organizing and
categorizing information influenced by:
○ Internal psychological factors
○ Nature of the stimulus

Answer 3

interpreting the information:

Question 4

internal psychological factors
determine what one focuses on and/or ignores.

Answer 4

Selecting Information:

Question 5

ability to perceive stimulus
that is below the level of conscious awareness.

Answer 5

Subliminal Perception:

Question 5

selectivity occurs throughout
various stages of consumer’s perceptual process.

Answer 5

Selective perception:

Question 6

consumers interpret
information on basis of own attitudes, beliefs, motives,
and experiences.

Answer 6

Selective comprehension:

Question 7

consumers do not remember all
information with their senses after attending to and comprehending it.

Answer 7

Selective Retention

Question 8

symbols, rhymes, associations,
and images that assist in the learning and
memory process.

Answer 8

Mnemonics

Question 9

• Comparing brands that have been identified as
  capable of:
  ● Solving the consumption problem
  ● Satisfying the needs or motives that initiated
  the decision process.

Answer 9

Alternative Evaluation

Question 10

subset of all brands of which consumer
is aware.

Answer 10

Evoked set:

Question 11

dimensions or attributes of a
product that are used to compare different alternatives
○ Objective or subjective
○ Viewed as product or service attributes

Answer 11

Evaluative Criteria:

Question 12

concrete outcomes of
product or service usage
○ Tangible and directly experienced by
consumers.

Answer 12

Functional Consequences:

Question 13

abstract outcomes
that are more intangible, subjective, and personal.

Answer 13

Psychological Consequences