M 1 Flashcards

1
Q

Entrepreneurship

A

the creation of new ventures, new products and new markets

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2
Q

Major concern of design cognition

A

to understand how designers select and deploy design strategies to navigate through uncertainty

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3
Q

firm adaptation parts

A

1.innovation
2.venturing
3. strategic renewal

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4
Q

The main characteristic of an entrepreneur

A

experience
(optimally entrepreneurs have been employed for already 10-12 years before starting a business

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5
Q

the definition of creativity in an entrepreneurial setting

A

Creativity= Novelty + Usefulness

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6
Q

What is suggested by Metacognition

A

by becoming aware of how we react we can instead use to decide to act differently

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7
Q

what drives metacognitive “switch” mechanism

A

fluctuating feelings of uncertainty

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8
Q

4Ps of Creative Model

A

Person
Process
Product
Press

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9
Q

metacognition

A

higher cognitive process responsible for development and selection for cognitive strategies

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10
Q

error of a third kind

A

solving the wrong problem by adopting a formulation that is either too narrow or inappropriate

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11
Q

breadth-first strategy

A

reduced to several sub-problems tackled a full time at a time

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12
Q

depth-first strategy

A

taking one top-level sub-problem and developing in in detail

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13
Q

problem-solution-co-evolution

A

the interplay between the problem formulation and solution conjecture while each informing the other

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14
Q

Problem formulation

A

spend time on reflecting what the problem is

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15
Q

Design strategies underlying metacognition

A

mental simulation
analogical reasoning
depth-first search

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16
Q

Mental simulation involves qualitative/quantitively reasoning

17
Q

Deductive logic

A

going from general premises to specific conclusion using theories

18
Q

Inductive logic

A

Emerges over time as a result of a company’s experimentation with its internal capabilities and the external environment

19
Q

In order an idea to be creative she needs to be

A

appropriate, useful and actionable

20
Q

Conjecture

A

allow designers to clarify their understanding of the problem

21
Q

Abductive reasononing

A

inference to the best explanation
- the goal is to provide a suitable conjecture to account for available data

22
Q

What is the relationship between creative design and abductive reasoning

A

fundamentally involves generating an effective solution conjecture to meet requirements and constraints

23
Q

creative ideation

A

arises in a form of a bridge between problem and solution space

24
Q

mental simulation

A

a design strategy that is critical for evaluating the viability of emerging creative ideas

25
implication underlying metacognition
constantly fluctuating feelings of uncertainty
26
entrepreneurial mindset
- the ability to be adaptive, flexible and self-regulating in one’s cognitive-strategy application given the dynamic and uncertain task environment
27
The main characteristic of an entrepreneur
experience (optimally entrepreneurs have been employed for already 10-12 years before starting a business
28
System 1 in mind
subconscious thought
29
System 2 in mind
associated with choice and deliberate action
30
problem formulation stage
-individuals must spend some time reflecting on what the problem is -reflect on the initial assumption
31
Reason why is critical understanding the problem formulation space
to avoid error of a third kind
32
Solution Generation Stage
non-linear, iterative process
33
5 Cognitive acts that underpin the development of new options (MAFIA)
1. Mental simulation 2. Analogical reasoning 3. Framing 4. Imitation 5. Abductive reasoning
34
conjecture-based problem formulation
speculative solution ideas are helpful when formulating design problems, such ideas serve as conjectures
35
Imitation
intentional replication of another company strategy
36
divergent thinking is associated with creative/critical thinking
creative
37
convergent thinking is associated with creative/critical thinking
critical