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Campaign Implementation Process > LSCS General Terms > Flashcards

LSCS General Terms Flashcards

1
Q

AAS

A

Attitudinal Assessment Survey 

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2
Q

AOR

A

Agency of record

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3
Q

API

A

Application programming interface

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4
Q

BYOD

A

Bring your own device (i.e., Mobile)

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5
Q

CA

A

Campaign impact analysis (engagements vs impressions)

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6
Q

Campaign ID

A

In CMT, within org ID there is a campaign ID assigned to each stream of content

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7
Q

COPD

A

Chronic obstructive pulmonary disease

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8
Q

CSM

A

Content Strategy Manager

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9
Q

CMT

A

Content Management Tool (now)

In-house software that we built to help us manage and track all of the details needed for developing a campaign. CMT tracks (among other things) campaign URL’s, PDF’s, go-live timing, DV pixels, lead developer and project manager.

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10
Q

CTR

A

Click through rate

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11
Q

CRM

A

Customer relationship management

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12
Q

DC

A

Disclaimer

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13
Q

DOFU

A

Duration of follow-up, Date of first use

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14
Q

DV Pixel

A

Double Verify.

Checks to make sure that campaign engagements were delivered. DV pixel should always be above 90%. 90-91% would be considered a red flag that something is wrong. Phreesia pad pixel is going to be different to mobile pixel. Alyson is point of contact for all things DV

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15
Q

EHR

A

Electronic health record (same as EMR – electronic medical record)

Examples: Athena, Greenway

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16
Q

ERR

A

Email request rate

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17
Q

JIRA

A

Ticketing system used to submit requests and track responses between multiple teams and people

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18
Q

ISI

A

Important Safety Information

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19
Q

LSDM

A

Life Sciences Data Management

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20
Q

MLR

A

Medical Legal Regulatory

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21
Q

MOA

A

Mechanism of Action

A term used to describe how a drug or other substance produces an effect in the body. For example, a drug’s MOA could be how it affects a specific target in a cell, such as an enzyme, or a cell function, such as cell growth. Knowing the MOA of a drug may help provide information about the safety of the drug and how it affects the body. It may also help identify the right dose of a drug and which patients are most likely to respond to treatment.

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22
Q

NTY

A

No Thank You

23
Q

OTC

A

Over the counter

24
Q

OTC

A

Over the counter

25
Q

OPDP

A

Office of Prescription Drug Promotion

Division of FDA that reviews all campaign launch material within first 120 days of approval. Voluntary process for most drugs.

26
Q

PDR

A

Patient Data Request

Used to define the clinical patient cohort that forms our patient/ad inventory – this is how we check what is available to sell

27
Q

PDUFA

A

Prescription Drug User Fee Act

Determines when a drug is approved to come to market. Would encounter on a launch brand, brand that is new and not in market yet. PDUFA date is when marketing materials can go live. Typically a 10-month review period.

28
Q

PHI

A

Protected health information

29
Q

PI

A

Prescribing Information 

30
Q

POC

A

Point of care

31
Q

PPI

A

Patient prescribing information

32
Q

PVR

A

Post visit reminder 

33
Q

QA

A

Quality assurance. Types include:

Editorial – Takes place after campaign is programmed and has been posted to test platform. Check to make sure all content is correct against PDF. This includes taking screenshots if necessary, checking staging links, etc.  

Functional – This takes place after editorial review. It is an end-to-end review, fully triggering the campaign. Content on pad and mobile get tested against content in CMT, checking all functional features including links, buttons, triggers, etc. Reference DV pixels and reach out to Jason to release post visit email to test subject.

Smoke – Pushing content live once there is med/legal review and approval. Once live, complete a brief check on each device to ensure it is rendering correctly

34
Q

SaaS

A

Software as a service

35
Q

Streams of Content

A

There could be one or multiple streams of content on each campaign

   - Awareness – 1st time patient is hearing or being exposed to the brand, or disease state 
   - Retention – Patient already diagnosed & actively taking brand; goal is to keep them on 
   - Motivational Index – Assesses motivation of patient with questions created by Clinical tech
36
Q

UAT

A

User Action Tracking

37
Q

Mobile (Campaign Components)

A
  1. Brand opener
  2. Opt-in screen (sign up, consent, terms and conditions if there is a data pass)
  3. Thank you screen / No thank you screen (only page to have a back button)
  4. Video/ weblink on thank you screen. Video Is max 90 seconds, could be on earlier screens as well but not ideal. ISI drawer is required.
38
Q

Phreesia Pad (Campaign Components)

A
  1. Brand opener 
  2. Opt- In screen (can be more content between brand opener and this page; not recommended) 
  3. Thank you/ No thank you screen.  

No videos on pad, sound is not feasible, and bandwidth issues 

39
Q

“2nd touchpoint” Email  (Campaign Components)

A
  • Only qualified patients who opted in for email will receive. 
  • Introduction to resource you opted for 
  • Strong/clear CTA 
  • Includes a direct link out to asset (discussion guide, copay card, etc.) 
  • One time email 
40
Q

“3rd touchpoint” Post Visit Reminder 

A
  • Sent directly from medical practice 
  • Practice owns text/content in this email 
  • Real estate for 300x250 unbranded banner that links to branded content  
41
Q

Survey

A
  • After thank you screen  
  • Creative index and brand index (25% of the time there is one rotating question) if the campaign is measurable  
  • 4 standard questions 
  • Control survey (patient never saw creative content) or exposed survey (patient saw content) 
  • Can manually program surveys. 
42
Q

Net New (Types of Campaigns)

A

New campaign with a new brand and team we have not worked with before.

43
Q

Refresh (Types of Campaigns)

A

Creative optimizations or something the brand wants to redo/update. They can only do one not both. If the brand wants more than one refresh, then it could potentially be an Add On

  - A contract includes one Refresh
44
Q

Renewal (Types of Campaigns)

A

Campaign’s we are already contracted with, and company decided to renew.

  - Seamless transition: campaign stays the same
45
Q

Survey (Types of Campaigns)

A

Patient insight surveys

46
Q

PHR Owned (Types of Campaigns)

A

Non billable campaigns (Ex: vaccine awareness)

47
Q

Label Update (Types of Campaigns)

A

Anything related to claims.

Ex: Adding a new indication for medication which requires an update to their safety information.

48
Q

Add On (Types of Campaigns)

A

Add an additional stream to a campaign or more

49
Q

Branching logic or motivational indexing

A

When there is a trigger that will bring you to others pages dependent on your answers

50
Q

DateDiff

A

DS can put in place that stops a campaign from getting served to any users. so a ‘100datediff’ will defer 100% of users, if they do a ‘99datediff’ it’ll still be surfaced to a few people

51
Q

CapID

A

generated technically for DEV - creative doesn’t use

52
Q

DPE

A

Digital Patient Engagement

53
Q

What is a UTM tag?

A

It’s put at the end of URLs to track traffic to and from that link. When clients update links or pages they usually update the UTM to make sure they are tracking the new link and not some old links patients aren’t visiting

Campaign Implementation Process (2 decks)

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