LSCS General Terms Flashcards
AAS
Attitudinal Assessment Survey
AOR
Agency of record
API
Application programming interface
BYOD
Bring your own device (i.e., Mobile)
CA
Campaign impact analysis (engagements vs impressions)
Campaign ID
In CMT, within org ID there is a campaign ID assigned to each stream of content
COPD
Chronic obstructive pulmonary disease
CSM
Content Strategy Manager
CMT
Content Management Tool (now)
In-house software that we built to help us manage and track all of the details needed for developing a campaign. CMT tracks (among other things) campaign URL’s, PDF’s, go-live timing, DV pixels, lead developer and project manager.
CTR
Click through rate
CRM
Customer relationship management
DC
Disclaimer
DOFU
Duration of follow-up, Date of first use
DV Pixel
Double Verify.
Checks to make sure that campaign engagements were delivered. DV pixel should always be above 90%. 90-91% would be considered a red flag that something is wrong. Phreesia pad pixel is going to be different to mobile pixel. Alyson is point of contact for all things DV
EHR
Electronic health record (same as EMR – electronic medical record)
Examples: Athena, Greenway
ERR
Email request rate
JIRA
Ticketing system used to submit requests and track responses between multiple teams and people
ISI
Important Safety Information
LSDM
Life Sciences Data Management
MLR
Medical Legal Regulatory
MOA
Mechanism of Action
A term used to describe how a drug or other substance produces an effect in the body. For example, a drug’s MOA could be how it affects a specific target in a cell, such as an enzyme, or a cell function, such as cell growth. Knowing the MOA of a drug may help provide information about the safety of the drug and how it affects the body. It may also help identify the right dose of a drug and which patients are most likely to respond to treatment.
NTY
No Thank You
OTC
Over the counter
OTC
Over the counter
OPDP
Office of Prescription Drug Promotion
Division of FDA that reviews all campaign launch material within first 120 days of approval. Voluntary process for most drugs.
PDR
Patient Data Request
Used to define the clinical patient cohort that forms our patient/ad inventory – this is how we check what is available to sell
PDUFA
Prescription Drug User Fee Act
Determines when a drug is approved to come to market. Would encounter on a launch brand, brand that is new and not in market yet. PDUFA date is when marketing materials can go live. Typically a 10-month review period.
PHI
Protected health information
PI
Prescribing Information
POC
Point of care
PPI
Patient prescribing information
PVR
Post visit reminder
QA
Quality assurance. Types include:
Editorial – Takes place after campaign is programmed and has been posted to test platform. Check to make sure all content is correct against PDF. This includes taking screenshots if necessary, checking staging links, etc.
Functional – This takes place after editorial review. It is an end-to-end review, fully triggering the campaign. Content on pad and mobile get tested against content in CMT, checking all functional features including links, buttons, triggers, etc. Reference DV pixels and reach out to Jason to release post visit email to test subject.
Smoke – Pushing content live once there is med/legal review and approval. Once live, complete a brief check on each device to ensure it is rendering correctly
SaaS
Software as a service
Streams of Content
There could be one or multiple streams of content on each campaign
- Awareness – 1st time patient is hearing or being exposed to the brand, or disease state - Retention – Patient already diagnosed & actively taking brand; goal is to keep them on - Motivational Index – Assesses motivation of patient with questions created by Clinical tech
UAT
User Action Tracking
Mobile (Campaign Components)
- Brand opener
- Opt-in screen (sign up, consent, terms and conditions if there is a data pass)
- Thank you screen / No thank you screen (only page to have a back button)
- Video/ weblink on thank you screen. Video Is max 90 seconds, could be on earlier screens as well but not ideal. ISI drawer is required.
Phreesia Pad (Campaign Components)
- Brand opener
- Opt- In screen (can be more content between brand opener and this page; not recommended)
- Thank you/ No thank you screen.
No videos on pad, sound is not feasible, and bandwidth issues
“2nd touchpoint” Email (Campaign Components)
- Only qualified patients who opted in for email will receive.
- Introduction to resource you opted for
- Strong/clear CTA
- Includes a direct link out to asset (discussion guide, copay card, etc.)
- One time email
“3rd touchpoint” Post Visit Reminder
- Sent directly from medical practice
- Practice owns text/content in this email
- Real estate for 300x250 unbranded banner that links to branded content
Survey
- After thank you screen
- Creative index and brand index (25% of the time there is one rotating question) if the campaign is measurable
- 4 standard questions
- Control survey (patient never saw creative content) or exposed survey (patient saw content)
- Can manually program surveys.
Net New (Types of Campaigns)
New campaign with a new brand and team we have not worked with before.
Refresh (Types of Campaigns)
Creative optimizations or something the brand wants to redo/update. They can only do one not both. If the brand wants more than one refresh, then it could potentially be an Add On
- A contract includes one Refresh
Renewal (Types of Campaigns)
Campaign’s we are already contracted with, and company decided to renew.
- Seamless transition: campaign stays the same
Survey (Types of Campaigns)
Patient insight surveys
PHR Owned (Types of Campaigns)
Non billable campaigns (Ex: vaccine awareness)
Label Update (Types of Campaigns)
Anything related to claims.
Ex: Adding a new indication for medication which requires an update to their safety information.
Add On (Types of Campaigns)
Add an additional stream to a campaign or more
Branching logic or motivational indexing
When there is a trigger that will bring you to others pages dependent on your answers
DateDiff
DS can put in place that stops a campaign from getting served to any users. so a ‘100datediff’ will defer 100% of users, if they do a ‘99datediff’ it’ll still be surfaced to a few people
CapID
generated technically for DEV - creative doesn’t use
DPE
Digital Patient Engagement
What is a UTM tag?
It’s put at the end of URLs to track traffic to and from that link. When clients update links or pages they usually update the UTM to make sure they are tracking the new link and not some old links patients aren’t visiting
