LS7 - Decision Making In Economics Flashcards
How do firms make rational decisions
- They aim to maximise profit and produce minimal waste. They produce goods efficiently
Utility
Utility is the satisfaction gained through the consumption of a product.
How firms make rational decisions
They make rational decisions through maximising profit
How producers make rational decisions
They make rational decisions through maximising their utility, their satisfaction gained through consuming a product
How governments make rational decisions
Governments make decisions based on maximising social welfare
What are the three main reasons as to why a firm, consumer or the government may not act rationally
- Information gaps. A lack of information and weakness at computation means that consumers are unable to process information
- Habitual Behaviour. The influence of habitual behaviour is that because people behave in a certain way for so long, they continue to do so even when it is irrational to do so
- People may be easily influenced by others where people may buy something to fit in but it may be irrational due to it not maximising utility
Irrational Behaviours
Irrational behaviours are behaviours which do not maximise utility for a given economic agent
To make rational behaviours, economic agent require
-Time
-Information
-Ability to process the information