LS5 : Profit and Loss Flashcards
what is the equation for profit?
revenue - costs
what is revenue also equal to?
private costs
what is costs also equal to?
opportunity costs
what is normal profit?
when revenue and costs are equal
what is supernormal profit?
when revenue exceeds costs
how does a firm with no pricing power choose output levels to maximise profits?
choose the output level at which total revenue is the furthest above the total cost curve as possible eg. at q0
how do all firms decide what qty to produce to maximise profits?
when MC = MR. if selling an extra unit fails to cover the cost of producing extra unit, profit maximisation point has been passed
what is the shutdown point?
when firms are not able to cover average variable costs
where is the short-run shutdown point?
when price is below where AVC and MC intersect
where is the long-run shutdown point?
when price is below where ATC and MC intersect