LS13 - Oligopoly Flashcards
What are the characteristics of oligopoly?
• Dominated by a small number of large sellers (firms)
• High concentration ratio
• Most likely differentiated products
• Barriers to entry or exit
• Firms are price makers - they can influence the market price because products are not identical; demand to the firm slopes downwards to the right and MR is twice as steep as AR
• Supernormal profit is possible in the long run
What is a concentration ratio?
The concentration ratio measures the combined market share of a leading cluster of businesses in a clearly defined market e.g. the five-firm concentration ratio is the sum of the market shares of the largest five firms as a %. (If the 5-firm CR is 60%+ this indicates an oligopoly)
Describe the independence levels of firms within an oligopoly
Firm in oligopoly are interdependent. They have to consider how the action of one firm affects other firms. A firm’s decision to change price, output, how it competes…can impact quickly on other firms. Firms try to anticipate their rivals’ decisions; there is uncertainty
What are the two kinds of oligopoly?
Competitive oligopoly – the firms compete
Collusive oligopoly – the firms act as a monopoly and make agreements together on pricing and output
Describe some characteristics of a competitive oligopoly
• Price war
• Stable/sticky/rigid prices & non-price competition
Describe some characteristics of a collusive oligopoly
• Tacit/informal; unspoken, hard to detect; may be due to price leadership, usually illegal; firms can face considerable consequences if caught
• Overt/formal/cartel;
In a competitive oligopoly who might gain from a price war?
Consumers: lower prices, higher consumer surplus
Surviving firms: gain market share and increase longer term profit and ALSO may be able to use their monopsony power to depress the prices they pay to suppliers to cut costs and stop profit falling
In a competitive oligopoly who might lose from a price war?
Consumers: loss of choice if firm is forced to leave
Firms: lose profit in the short run
Firms: weakest firms may have to leave
Shareholders: may lose profit
Suppliers: may lose profit if they cannot charge such high prices
Aside from competing using price, how may firms compete in a competitive oligopoly?
Oligopolistic firms may decide not to compete using price, but instead use non- price competition methods such as product differentiation, advertising and marketing, product innovation, loyalty schemes, customer service, special offers, free gifts etc.
The kinked demand curve shows why prices may not adjust when the firm’s costs change.
What are the two different kinds of collusion in a collusive oligopoly?
Overt collusion: where firms openly fixed prices, output, etc
Tacit collusion: behind the scenes agreement , unspoken and usually illegal
What is price leadership?
firms adjust their prices in line with the actions of the market leader
What is a risk of tacit collusion?
Collusion is usually illegal and can result in big fines and prison sentences.
Whistleblowing: a firm involved in cartel behaviour has an incentive to reveal the anti-competitive pracitces; it may avoid fines imposed on other firms
What are the conditions required in an oligopoly for a cartel to be effective?
• Fewer, larger firms involved makes it easy to make an agreement
• High barriers to entry so cartel price cannot be undercut
• Strong branding so consumers stick with goods when price is high
• Easy to monitor each firms’ output to ensure adherence to quotas
• Easier if firms have similar cost structures (a very efficient firm could be
reluctant to join a cartel)
• Demand is price inelastic; setting a high cartel price does not impact
demand much
• Easier if there is a dominant firm leading the group
• Weak industry regulators and competition authorities
Why is cartel behaviour often unstable? (Lots of disagreements/cheating)
• There is an incentive for a firm to ‘cheat’ (and increase output, which would bring the cartel price down) if there is no credible threat or risk
• Supernormal profits may attract new firms if barriers to entry are not high enough destabilising the agreement
• If market demand falls, there may be over-capacity putting downward pressure on the price
• Regulatory and competition authorities use the law to break them up
• There is an incentive to whistle-blow
What are some costs of collusive behaviour?
Damages consumer welfare (higher price)
Absence of competition reduces efficiency
Reinforces monopoly power