LS1 - Types Of Conformity Flashcards
Conformity
A form of social influence that’s when an individual changes their behaviour/attitudes in response to the influence of others or social pressures that are either real or imagined.
Who Created 3 Types Of Conformity?
Kelman (1958)
Compliance
When an individual changes their behaviour and the views/attitudes/beliefs they voice in public so that they’re inline with the majority, their privately held views/attitudes/beliefs don’t change.
Internalisation
When an individual changes their behaviour and the views/attitudes/beliefs they voice in public so that they’re inline with the majority, they decide the majority is correct and accept the group’s points both privately and publicly.
Identification
When an individual conforms to the opinions of the group because there is something about the group that they value. They would identify with the group because they feel they’re similar to the group and therefore change their views to be a part of it. The individual can both change their views privately and not change their views privately.