London Square Flashcards
Company Summary
Founded in 2010
CEO Adam Lawrence
Greater London
Mixed-use
50-500 homes
£200,000 - £4+million
3,000 live homes
£2.5billion pipeline
Acquisition
November 2023
Aldar’s first outside of MENA
Vision: to expand into key, mature international markets
Goal: accelerate growth, broaden market reach, diversify revenue streams
Synergies: creativity, knowledge sharing, cross-boarder sales, investment flow, development quality, brand reputation
Short-term: Aldar want to leverage their expertise and balance sheet to acquire land under London Square
Aldar
Largest real estate group in Abu Dhabi
One of the largest and most trusted in MENA
Recently expanded into Dubai, Ras Al-Khaimah and Egypt
Two core businesses: Aldar Development and Aldar Investment
Renowned for creating world-class, sustainable communities
69million sq m landbank
Vision
To create a property developer like no other
It’s all about being quintessentially London
Enable the development to tell the story of their neighbourhoods with individual personalities
The customers inspire where they build, how they build and why they build
Ethos
Inspired by the essence and spirit of London’s famous squares
The squares are often the most coveted and sought-after places in residential living
Each square has its own personality yet are still an extension of their neighbourhoods
London Square strive to recreate the beauty, sense of community and install a legacy; similar to these squares
Brands
Square Future: sustainability
Square Roots: shared ownership
London Square Living: BTR
London Square Works: commercial
London Square Partners: public sector and housing partnerships
Square Future
They want to create places people want to live now and in the future
Approach
Environment
Ways they can reduce their impact on climate change and pressures that traditional methods of construction put on the earth, nature and natural resources
Supporting customers to live more sustainably
Focus on developing brownfield land
Positively impacting biodiversity through careful design
Targets: net zero carbon homes by 2030, carbon neutral by 2040
Developed a roadmap to achieve this; starting with research and investment in new systems to support efficient measurement of environmental impact
Social
Building sustainable, community-focused developments
Working with stakeholders to design schemes that meet community needs, bringing together facilities, green spaces, transport links, schools, shops and businesses
Outstanding employer having been recognised for their industry-leading employee engagement score, they hire great people and reward them for doing great work
Governance
Clear and transparent reporting
Committed to a sustainable future
Work to increase the diversity within the board and the company as a whole
Square Roots
Launched in 2021
Shared ownership and affordable rent arm
Shared ownership: buy your home with a smaller mortgage and deposit, then pay rent on the remaining share that you haven’t purchased
Affordable rent: rent for up to 20% of market value, allowing you to save more and get on the property ladder sooner
Hendon
Studios, 1, 2 and 3 bedroom apartments and duplexes
244 homes
Lewisham
1, 2 and 3 bedroom apartments and duplexes
141 homes
Square Living
Alleviates the issue of high cost, low quality rentals in the capital
Nine Elms, Battersea
BTR element delivered in partnership with Moda Living (BTR delivery)
437 apartments across 2 blocks
Private dining rooms, gardens, 24-hour concierge, cinema room, co-working space, gym, sun deck, entertainment and planting zones, children’s play areas
Square Works
High-quality space for office, retail and leisure businesses, maximising the potential of mixed-use developments
£225million of commercial space built so far
The Pickle Factory, Bermondsey
70,000 sq ft of office space within a Victorian warehouse with triple-height atrium
Cally Yard, King’s Cross
A creative business community with contemporary offices
Neasden
18,500 sq ft of office space
Staines-Upon-Thames
Office and retail units
Croydon
2 new retail and restaurant opportunities
Nine Elms, Battersea
Office, retail and restaurant opportunities
East Quay, Stratford
Logistics facility with surrounding ‘maker spaces’
Square Partners
Working with public sector and housing providers
Croydon
Working with Clarion Housing Group (housing association) to deliver 240 homes, 55% affordable
Delivering St Michael’s Courtyard
Public square, shops, cafes
Lea Bridge
Working with One Housing (housing association) to deliver 300 homes, 50% affordable
Cultural and commercial space
Neasden
Working with Clarion Housing Group to deliver 121 homes, 100% affordable homes
Affordable workspace
Staines-Upon-Thames
Working with Clarion Housing Group to deliver 104 shared ownership homes, 100% affordable
Office and retail space
East Quay, Stratford
Joint venture with Peabody (housing association), 35% affordable
Corporate Citizenship
Wherever they build, they seek to play an active part in the local community (charities, small businesses, schools)
Buying with us
Schemes: deposit boost, part exchange, own new rate reducer
Placemaking
About building homes that strengthen the community and improve people’s lives
New community: what homes do they want? Amenities? Green spaces?
Existing community: consider them so the scheme fits, while adding vibrancy and diversity
Placemaking is collaborative it involves taking the time to understand each site, working with local councils to deliver the physical and social infrastructure that reconnects these areas with the surrounding communities
News
London Square launched Twickenham Square (1 week ago)
London Square acquires a site in Brook Green comprised of 5 school buildings (1 week ago)
London Square acquires a site in Ascot (1 week ago)
Nine Elms celebrate 70% sold (3 weeks ago)
Croydon celebrate 60% sold (4 weeks ago)
London Square secured planning permission on 301 homes in Willesden (August)
London Square acquired a site in Vauxhall (June)
London Square acquired a site in Woolwich (June)
London Square agreed a joint venture for 212 homes with Latimer at Twickenham Square (May)
London Square acquires former care home on Tite Street in Chelsea (April)
