LOGO MAKING

Question 1

• Develop the logo design concepts around the brief and your research
• This is the single must important part of the design process

Answer 1

Sketching and Conceptualizing

Question 2

-This break throughout the design process
- This helps your ideas mature , renews your enthusiasm and allows you to solicit feedback
- It also gives a fresh perspective on your work

Answer 2

Reflection

Question 3

-Whether you position yourself as a contractor(i.e getting instruction from the client)
-or build a long-lasting relationship (i.e guiding the client to the best solution) revise and improve the logo as required.

Answer 3

Revisions

Question 4

Enumerate the 5 Principles of Effective Logo Designs

Answer 4

-Simple
-Memorable
-Timeless
-Versatile
-Appropriate

Question 5

Deliver the appropriate files to the client and give all support that is needed. Remember to under promise and over deliver

Answer 5

Delivery and Support

Question 6

-Makes the logo design easily recognizable, versatile and memorable.
- Good logos feature something unexpected or unique without being overdrawn

Answer 6

Simple / Simplicity

Question 7

Capable of :
- in one color?
- in reverse color? (i.e light logo on dark background)?
- The size of a postage stamp?
- As large as a billboard?
- One way to create a versatile logo is to begin designing in black and white

Answer 7

Versatile

Question 8

True or False

How you “position” the logo should be appropriate for its intended audience

Answer 8

True

Question 9

• How you “position” the logo should be appropriate for its intended audience
• For example, a child like font and color scheme would be appropriate for a logo for a children’s toy store, not so much for a law firm

Answer 9

Appropriate