LODGING MIDTERMS Flashcards
This is how guests experience the hotel. It starts with aninquiryand ends with customer satisfaction.
The Guest Cycle
Guest Cyclecan be divided into four main stages which are:
- Pre-Arrival,
2.Arrival,
3.Occupancy,
4.Departure.
represents a systematic approach tofront officeoperations.
Guest Cycle
there are important task related to guest services and guest accounting. TheFront officeemployees must be
aware of guest services and guest accounting activities at all stages
of the guest stay.Front office staffcan effectively serve the guest if
they have a clear understanding of the flow of business in the hotel.
Within the Four Stages:
1. Pre-Arrival,
2.Arrival,
3.Occupancy,
4.Departure.
Reservation, Reconfirmation, Pickup request, Pre Arrival Letter
Pre-Arrival
Doormen, Bell Desk, Travel Desk, Registration, Room Assignment, Issuing of Key, Baggage Handling, Welcome Letter
Arrival
Safe Deposit, Telephone Calls, Concierge, Travel Desk, Currency Exchange, Mails
Occupancy
Bill Settlement, Key Return, Bell Desk, Travel Desk, Concierge, Check-out, Thank-you Letter
Departure
The Guest chooses a hotel during this stage of the guest cycle.
PRE – ARRIVAL STAGE
Choice of the guest can be affected by many factors, including previous experiences with the hotel, advertisement, word of mouth referral by friends and colleagues, location, corporate,travel agentbooking, hotel name, hotel loyalty program member etc.
PRE – ARRIVAL STAGE
The guest’s decision ofmaking thereservationcan also be affected
by the ease of making the reservation and the way reservation agent interacted and described the facility of the hotel like room type,room rate, recreational facilities and other attractions near the hotels etc.
PRE – ARRIVAL STAGE
If a reservation can be accepted, the reservation agent creates a reservation on the hotel management software. The creation of this reservation record starts the hotel guest cycle. This reservation
contains details of the guest specificrequest which will help the
hotel to provide the guest with personalized service during his stay.
PRE – ARRIVAL STAGE
The details which are collected during the reservation also helps the hotel to complete pre-registrationactivities like assign room according toguest request,room rateto be charged to the guestfolioduring thecourseof stay etc.
PRE – ARRIVAL STAGE
Although the reservation details help in providing guests with anticipatory service the primary objective of making the reservation is to make sure that room will be available when he arrives at the hotel.
PRE – ARRIVAL STAGE
includes registration and room assignment process. After the guest arrives, he or she establishes a
business relationship with the hotel through the front office. It is the front office staff responsibility toclarifyany query of the guest especially the details of room rat ofpackageshe/she is booked on.
ARRIVAL STAGE