Lodging industry Flashcards
What are the objectives outlined in Chapter 1?
To understand the different ways to classify hotels, to list and identify the three levels of service, to explain the differences in ownership/affiliations.
What historical period is associated with the Industrial Revolution in lodging?
1750-1830.
What are the size categories of hotels based on room count?
- Under 150 rooms
- 150 – 299 rooms
- 300 – 600 rooms
- More than 600 rooms.
What recent trend is noted in the hotel industry regarding target markets?
Market segmentation – smaller distinct groups within larger markets.
What types of hotels are mentioned?
- Commercial hotels
- Airport hotels
- Suite hotels
- Extended stay hotels
- Residential hotels
- Resort hotels
- Lifestyle hotels
- Bed and breakfast hotels
- Vacation ownership and condominium hotels
- Casino hotels
- Conference centers
- Convention hotels
- Alternate lodging properties.
What are the three levels of service in the hotel industry?
- World-class service
- Mid-Range Service
- Economy/Limited Service.
What defines the intangibility of service in hotels?
Deeds, Actions, and performances (D.A.P) that cannot be touched, tasted, or tried on for size.
What is the key to quality assurance in hotels?
Consistency.
What are the factors considered in AAA Diamond Ratings?
- Exterior and grounds
- Public areas
- Guest room décor and ambiance
- Guest room amenities
- Bathrooms (guest rooms)
- Services.
What is the target clientele for world-class service hotels?
Top executives, entertainment celebrities, political figures, and wealthy clientele.
What amenities might you find in luxury service hotels?
- Large elaborately decorated rooms
- Personalized guest service
- Executive floors.
What characterizes mid-range service hotels?
Appeal to the largest segment of traveling public and does not try to provide elaborate service.
What is a growing segment of the hotel industry?
Economy/Limited Service.
What are the attributes of economy/limited service hotels?
- Clean, comfortable, inexpensive rooms
- Meet basic needs
- Targeted to budget-minded travelers
- Minimal amenities
- Does not provide full food and beverage service.
What are the different types of hotel ownership?
- Independent hotels
- Chain hotels
- Management contracts
- Franchises
- Referral groups.
What is an example of a management contract in the hotel industry?
Delta Hotels.
What is LEED certification?
Leadership in Energy and Environmental Design.
What are the four areas of management under being a green hotel?
- Energy Management
- Water Management
- Biodiversity Management
- Waste Management.
What is the largest referral group mentioned?
Best Western.
What are the four categories of guests identified?
- Business
- Pleasure
- Group
- International.
Why is it important to gather information about guests?
To understand who stays at your property and whom else can be attracted.
