Location Of Research Flashcards
Online weakness
Ecological validity - artificial conditions in lab setting so not natural can’t reflect on real life behaviour
Reliability is high has high level of control over variables can infer changes in DV because of IV
Demand characteristics participants know their in lab setting so may alter their behaviour making data invalid
Researcher bias may influence participant in some way
Online advantages
Reliability experiments conducting in natural environments more susceptible to influence of extraneous variables as less control
Behaviour is naturally occurring participants less likely to be aware that they are taking part in study lowering chnace of DM
Presence of researcher more likely to answer questions honestly population validity increases
Researcher does not need to greet or give instructions as everything is automated so less risk of researcher bias
Less pressure as anonymised behind keyboard so more reflective of actual feelings and thoughts ‘internet trolls’
What makes a good experiment
Findings generalisable said to apply to others outside sample
Procedures are replicable can be repeated reliably
Reliable findings
If experiment was done again same or similar results
Lab experiments
Carried out in controlled conditions