Location Flashcards
What is location for new and existing businesses largely determined by?
Access to customers,
Access to factors of production and minimisation costs.
What are the key location factors?
Costs, the market and competition, infrastructure, labour, government influences, social reasons and increased choice in international location.
The setting up of a new business will include a number of location costs which are:
Planning permission, purchasing or rental/leasing, refurbishment, business rates, labour costs and transport costs.
Why may a business not be able to choose the ideal location for their business?
Because they can not afford location costs.
What will a business consider when choosing how successful they will be because of their location?
Products, services and the market they will operate in.
What is the market?
Where buyers and sellers meet.
Why is physical location required?
Because most commercial B2C exchanges still take place face to face.
What should retail location be driven by?
Access to customers, but there will be a balance between customer footfall and rental/lease costs.
What will costs of location vary on?
Likely sales and customer potential but within each price brand there will be good and bad locations.
If a new retail store is looking to locate in a shopping centre what must it look carefully at?
The image of the anchor tenant.
What is a anchor tenant?
The first and the leading tenant in a shopping centre whos prestige and name recognition attracts other tenants and shoppers.
What does the anchor tenant do?
Sets the tone and and image of the shopping centre.
Why do the business owners need to examine the demographiocs of customers?
To dertermine wether their product would match the customer profile.
How can being in lose proximity to competitors benefit a business?
The business can benefit from their competitors marketing efforts. They can almost use their competitors efforts in bringing customers to their store because they are so close and therfore likely to go into their store as well. Also if a lot of similar businesses are in the same area it attracts a lot of customers.
Why do regional markets also apply to B2B relationships?
Manufacturers of components in many industries need to be located close to the users of their proucts. This has become increasingly true with the increased use of just in time systems where beoing on the doorstep is now the expected norm.