Demand and Supply Flashcards

1
Q

What is demand?

A

The ammount of a product that consumers are willing and able to purchase at any given price.

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2
Q

What is supply?

A

The ammount of a product which suppliers are willing to offer to the market at a given price.

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3
Q

How will suppliers attempt too maximise their profits?

A

By increasing the quantity offered for sale as the price of an item goes up.

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4
Q

What are movements along the supply curve cause by?

A

Changes in price.

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5
Q

What is the law of demand?

A

As price goes up demand falls and as price falls demand goes up.

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6
Q

What is market equilibrium?

A

Where the demand curve and supply curve intersect.

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7
Q

What can businesses determine from the market equilibirum?

A

Market price, market quantity.

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8
Q

Is market equilibrium fixed or non fixed?

A

Non fixed.

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9
Q

What does an outward shift in the demand curve mean?

A

More product demanded.

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10
Q

What des an inward shift in the demand curve mean?

A

Less product demanded.

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11
Q

What factors affect demand?

A

Increase in consumer income, changes in case and fashion, change in price of other goods, advertising or bad publicity, population changes, government legislation.

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12
Q

What creates a new equilibrium?

A

When the demand curve shifts.

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13
Q

What factors effect supply?

A

Change in costs, weather changes, new technology, legislation.

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14
Q

What is YED (income elasticity of demand)?

A

The responsiveness of demand to changes in income. It can be Elastic, Inelastic or Negative.

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15
Q

What is PED (price elasticity of demand)?

A

The responsiveness of demand to a change in price.

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16
Q

What does PED show us?

A

The sensitivity of demand for good/service to change in price.

17
Q

Where is price likely to be elastic?

A

In markets with perfect competition.

18
Q

What does it mean if price is highly elastic?

A

When price changes demand changes dramatically.

19
Q

What does it mean if price is highly inelastic?

A

When price changes there is barley any change to demand.

20
Q

If price is inelastic what does it mean the competition is like?

A

Low level of competition.

21
Q

Why is it important to know wether price is inelastic or elastic?

A

It is important for decision making especially when marketing.

22
Q

How can a business make their price inelastic?

A

Encourage consumer loyalty, reduce competition, increase brand value.

23
Q

When are people likely to buy normal and luxary goods?

A

When income increases.

24
Q

What are examples of normal goods?

A

Cars, furniture, washing machines.

25
Q

When will people buy inferior goods?

A

When income decreases, (recessions). When there is a negative income elasticity of demand.