Location Flashcards
LOCATING THE BUSINESS – BUSINESS START UP
Key location factors for consideration by a business start-up
• Key influences are likely to be:
• access to customer
• Access to factors of
production
• Minimisation of costs
Location
- social reasons
- the market and competition
- costs
- technology
- infrastructure
- labour
- government influences
THE MARKET
• BEING CLOSE TO THE CUSTOMER.
• PASSING TRADE IS IMPORTANT FOR SOME
BUSINESSES.
• THE NUMBER OF COMPETITORS IN THE AREA – NEAR OR AWAY FROM THEM.
INFRASTRUCTURE
• TRANSPORT LINKS ARE AN IMPORTANT FACTOR FOR MOST BUSINESSES.
• LINK THE DISTANCE FROM THE CUSTOMER OR FROM THE RAW MATERIALS.
• PUBLIC TRANSPORT ACCESS.
SOCIAL FACTORS
•QUALITY OF LIFE FOR THE ENTREPRENEUR. GOOD SCHOOLS, LOW CRIME
•THE INTERESTS OF PEOPLE IN A GIVEN AREA E.G. SURFING IS POPULAR IN HELLS MOUTH, ABERSOCH NORTH WALES
TECHNOLOGY
• PHYSICAL LOCATION BECOMES LESS IMPORTANT
• CONTACT WITH CUSTOMERS VIA E-COMMERCE MEANS PREMISES AND ITS LOCATION BECOME LESS IMPORTANT.
• THAT BUSINESS MAY THEN OPERATE FROM HOME.