Localisation of place: Bolivia

Question 1

there are…………….MacDonald’s in South America and …………….worldwide

Answer 1

1,400 South America

36,000 worldwide

Question 2

MacDonald’s opened its first restaurant in Bolivia in

Answer 2

1997

Question 3

by 19…., it MD’s has……….stores tailored for Bolivian tastes

Answer 3

by 1999

6 branches

Question 4

in ……….MD’s closed…………..in Bolivia and …………….stores worldwide

Answer 4

2002
all stores in Bolivia closed
700 stores globally

Question 5

MD’s failed in Bolivia because:

Answer 5

• a huge proportion of Bolivians live in poverty, making MD’s relatively expensive
• culturally, Bolivians prefer local food and not American fast-food