LO6- The Factors Which Comprise The External Business Envirnment Flashcards
What are social factors?
Things that affect our lifestyle like demographic issues, attitude to work, disposable income, social trends, cultural beliefs.
What are external influences?
Factors outside of a business that are beyond the owner’s control.
What does demographic issues mean? (Social factor)
This refers to the study of population based on age, race,gender, economic status, level of education, income level and employment and etc.
Examples of this are how business will use the fact that over 50 year olds tend to eat out more which can change their approach.
How does attitude to work affect the business? (Social factor)
Attitude to work affects the attendance in a business and from surveys from www.gov.uk it shows there is a positive attitude to work in the uk.
What is disposable income? (Social factor)
It is the amount of money people have available to spend on good and services. Knowing how much customers have to spend helps the business decide
What type of products to stock or service to provide?
Which pricing strategy to use?
Where to locate the shop?
What is social trends?(social factor)
Social trends relate to the value system, beliefs and practices of a population as a whole. They show what our society is like and how it is changing in the long term. Businesses should identify social trends for long term survival.
What is cultural beliefs? (Social factor)
This is to understand different cultures as a business. To succeed, businesses must have a thorough understanding of cultural beliefs of their target market. Dunkin Donuts had to apologise and redesign its charcoal donuts as it was deemed to be racist.
What is technological factors?
These include machines used to automate the production process in a factory, hardware and software used for communication and more,
What is automation? (Technological factor)
This can be easily seen in factories where machines are used for repetitive tasks. The advantages are that it is faster, more accurate, can run for 24 hours a day and more. The disadvantages is that workers aren’t getting paid and less jobs are available.
What is communication? (Technological factor)
Communication is vital when running a business.
What is purchasing/sales? (Technological factor)
Many businesses have an inventory control system that triggers a need to re stock. This system ensures a continuous supply of stocks to meet demands. Business need to be aware of how technology has changed the game.
What is mobile? (Technological factor)
Mobile services are increasing with contactless payment system. Business now have to take it into consideration and adapt to it.
What is economic factor?
Changes in the economy that affect the price and cost of goods and services - the level of interest rates, exchange rates, unemployment rate and taxation.
What is interest rate? (Economic factor)
This is the cost of borrowing money from a financial institution such as a bank. The rate is set by the Bank of England based on the level of economic activities in the UK.
What is exchange rates? (Economic factor)
This is the value of one currency (pound for example) as compared to another (dollar). The impact of changes in exchange rates depends on the type of business activity undertaken.