LO6 Flashcards
1
Q
What is commercialisation
A
to be managed or exploited in order to make a profit
2
Q
3 ways how has commercialisation developed
A
intro of sponsors
impact of mass media
large media contracts to show sport
3
Q
Why is commercial important for Norwich
A
revenue is higher when you are in more televised league
4
Q
3 examples of commercial partners of Norwich
A
Lotus, JD, Joma
5
Q
4 Positives of commercialisation
A
increased fan base
increased revenue
improvements to stadium
attracts new forms of sponsors
6
Q
4 negatives of commercialisation
A
player distraction
bad advertisement
fan costs
7
Q
2 impacts commercialisation has had on sport
A
less control by ngb’s
induviduals and agents having more power than club
