Extras Flashcards
How has commercialisation developed
Move from amatuer to professional
intro of sponsors
intro of large media contracts
impact of mass media
Impacts of commercialisation
Influence of new tech
disconnect of fans to players
impact of social media
less control of NGB
Who grants funding
Government
QUANGOS
Local Gov
NGBS
How to obtain funding
Proving need for service
Clear goals
Proven ability
eligibility
Examples of ethics
environmental policies
exploitation of staff and customers
equality and diversity in workplace
Importances of CSR
Develop positive corporate social image
Increase commercial success
Enable access to funding
Marketing Tool/Strategy
Why Businesses use volunteers
Cost, Inclusion, Meeting Objectives, Funding Criteria, Avoid Legal Issues
How to attract and retain customers
Quality of product, Quality of customer service, offer, loyalty reward schemes, marketing
What is the public sector funded through
Local Gov and Lottery Funding
What is the private sector funded through
Private investment and Membership Fees
What is the voluntary sector funded through
Donations and Loans
Stratergies to maximise profit for a football club
Increase ticket prices Cut wages of employees Reduces quality of customer service reduced quality of product lack of investment Become more Transactional
Benefits of a Sponsor such as BK8
More revenue
Maximising Income
Instant access to fans
Publicity from shirt
Drawbacks of a Sponsor such as BK8
Fan Backlash
Damaged Reputation
Financial Cost of Sponsor
Loss of revenue from rival fans
Why is CSR becoming more important
Reputation, Positive Corporate Image, Marketing Tool, Regulatory Requirement and Correct thing to do ethically.
