LO5 5.1 Data Types And Sources

Question 1

Sources of Information

Answer 1

Internal source - info that comes from within an organisation
External source - info that comes from outside an organisation

Question 2

Primary data

Answer 2

-collected by yourself or another employee within an organisation
-interviews

Question 3

Secondary data

Answer 3

-collected by someone else outside of the organisation
-national census

Question 4

Qualitative data

Answer 4

-descriptive data, can be observed but not measured

Question 5

Quantitative data

Answer 5

-measured data, often in number, percentage or statistic form