LO2 - Planning pre-production

Question 1

Contents of a client requirements:

Answer 1

• What a client needs from the designer
• Target audience
• Dimensions of the products
• House style (text, colors)
• Expected time frames / milestones
• To be keep up to date (scheduled meetings)
• The product that is going to be created (movie, book covers, poster, magazine)
• Formal document form, or phone call, or face to face discussions

Question 2

What is primary research and some examples?

Answer 2

Primary research: those where you obtain
information ‘first hand’ from an original
source and, therefore, typically more reliable.

• Interviews
• Surveys
• Questionnaires
• Diary
• Photos
• Autobiographies

Question 3

What is secondary research and some examples?

Answer 3

Secondary research: those where the
information is obtained ‘second hand’, or
where somebody else has already put their
own interpretation on the original information.

• textbooks
• encyclopedias
• news articles
• Biographies
• meta analyse

Question 4

Purpose of a gantt chart / work plan / production scheme?

Answer 4

To identify timescales for production, so that you know how long it will take to develop.

Question 5

Contents of a gantt chart / work plan / production scheme?

Answer 5

1) Tasks: the different stages or main sections of
the overall project.
2) Activities: a series of things to do in order to
complete a task.
3) Durations: the amount of time that a task or
activity is expected to take.
4) Timescales: how long the different tasks or overall
project is expected to take.
5) Milestones: key dates when a section is
completed
6) Resources: what is needed to complete the
tasks and activities.
7) Contingencies: ‘what if scenarios. back up plans
such as extra time or alternative ways to do things.

Question 6

Importance of target audiences?

Answer 6

1) It is also more cost-effective to refine your audience, because your campaigns are run on a smaller, more focused scale.
2) narrowing your focus to a core audience helps you to develop an effective marketing strategy.

Question 7

Categories of a target audience?

Answer 7

1) Age
2) Gender
3) Ethnicity
4) Location
5) Income
6) Accessibility: refers to people with impaired
abilities, such as sight or hearing.

Question 8

Hardware used to create pre-production?

Answer 8

1) Computer systems such as desktops and
laptops (PC or Mac). and tablets, such as iPads.
2) Computer peripherals (keyboard, mouse,
trackpad)
3) Imaging devices (digital camera, scanner)
4) pens, pencils and paper.

Question 9

Software used to create pre-production?

Answer 9

1) Image editing or desktop publishing: like illustrator or photoshop
2) Word processor: like microsoft word
3) Presentation software: like microsoft powerpoint
4) Web browser: like google and firefox
5) Spreadsheet applications: like excel

Question 10

What is digitising process?

Answer 10

Digitisation is the process of con­vert­ing in­for­ma­tion from a phys­i­cal for­mat into a dig­i­tal one.

Question 11

What is recce and its contents?

Answer 11

use recces for outside locations for filming, sound recording or photography. Somebody will go on a recce to visit a location and gather information before production starts.

CONTENTS :
• Location (and how to get there)
• Access and car parking
• Lighting (natural, artificial, direction)
• Availability of power for lights or charging
batteries

Question 12

What is a risk assessment?

Answer 12

Risk assessment is a term used to describe the overall process or method where you: Identify hazards and risk factors that have the potential to cause harm, determine appropriate ways to eliminate the hazard, or control the risk when the hazard cannot be eliminated.

Question 13

What is safe working practices?

Answer 13

Safe work practices are generally written methods outlining how to perform a task with minimum risk to people, equipment, materials, environment, and processes.

Question 14

What is legislation?

Answer 14

Copyright: a legal right that allows the owner
to distribute. license and profit from its use,
which is typically for a limited period of time.

Intellectual property: is a piece of work,
idea or an invention, which may at some point be
protected by copyright, trademark or patent.

Trademarks: are used to identify an organisation
or product; their use is protected by law.

Certification: is the process of informing the
audience broadly on the suitability of content.

Classification: Factors that affect the classification according to age ratings include:
• violence
• strong language
• scenes of a sexual nature.

Question 15

Advantages and disadvantages of primary and secondary research?

Answer 15

Primary: (survey, first hand experiments)
ADV: It is more reliable as it comes from source itself
To find out specific needs for your clients
DIS: It is very time consuming and harder to find, high cost
Secondary: (research which has already been researched before)
ADV: Easy to find and cheaper(like google)
DIS: More unreliable as it isn’t a first hand account
Hard to find specific information needed