LO1 - Purpose and content of pre-production

Question 1

Uses of a mood board?

Answer 1

• Generate ideas and concepts for a media product
• Create a feeling for a media product
• To be a reference for others in the creative team to understand the look and feel to be created

Question 2

Contents of a mood board?

Answer 2

1) A selection of images (photos, drawings, hand drawn or digital sketches, cartoons, graphics, patterns)
2) Text (typography, font styles)
3) Colour swatches
4) Textures
5) Digital mood boards can also be made for video or sound

Question 3

Uses of a mind map?

Answer 3

• Help with thinking up ideas
• To record ideas for a whole project
• To show links between different parts and processes of a project
• To explore further, break down and develop each of the initial ideas

Question 4

Contents of a mind map?

Answer 4

1) The main theme is placed in a central node
2) Components from the theme are then placed in sub-nodes which are connected by branches
3) Text is usually used in nodes, but images may also be used

Question 5

Uses of a visualisation diagram?

Answer 5

• To plan the layout of a static media product.
• To show how a finished media product might look.
• To provide a graphic designer with enough
information to create what you have in mind.

Question 6

Contents of a visualisation diagram?

Answer 6

1) A rough sketch of images
2) The title
3) Where the text will go and annotation about typography and what the text will be used for
4) Placement of other features such as barcode, date and
issue number
5) Show the colour scheme

Question 7

Uses of a story board?

Answer 7

• To provide a viewer with a visual representation of how a media product will look along a timeline [such as a digital video or comic that tells a story).
• To provide guidance on what scenes to film or create (for production crew).
• To provide guidance on how to edit the scenes into a story [for the editor].

Question 8

Contents of a story board?

Answer 8

• Number of scenes
• Scene content/action: what is seen by the viewer in each scene so the storyboard will be made up of images, pictures and title/chapter text.

Timings: duration of the shot or scene.

Camera shot types: such as long, mid, close up

Camera angles: such as high angle or low angle

Camera movement: such as panning left to
right, tilting the camera slowly up or down,
zooming in or out

Question 9

Uses of a script?

Answer 9

A script is a piece of written work for a movie, audio, audio-visual product or screenplay.
• Any moving image product with a cast/
characters, dialogue (spoken words), actions
and a timeline, including:
-> video products (advertisements, films, and
so on)
-> audio products (advertisements, jingles,
radio plays, and so on)
-> animation products (short films, web
advertisements, and so on)
-> computer game with a short storytelling
scene or interaction between characters
characters
-> screenplay.

Question 10

Contents of a script?

Answer 10

1) Cover: with title, description and author/
scriptwriter.

2) Direction: or ‘action’
3) Dialogue: what is said and how is it said
4) Scene descriptions: how is it set up and where are props or characters
5) Sounds: (and sound effects)