LO2 Flashcards
1
Q
Name 5 forms of advertisement
A
Direct mail Newspapers/magazines Radio TV Film
2
Q
What does broadcast mean?
A
Shown to a wide range of people e.g. BBC1
3
Q
What does narrowcast mean?
A
Shown to a specific audience e.g. CBBC
4
Q
What is traditional advertisement?
A
More traditional forms of advertising e.g. Newspaper, radio, broadcast, TV etc.
5
Q
What is digital advertising?
A
Modern advertisement e.g. Electronic billboards, web-based marketing, viral marketing etc.
