LO1

Question 1

Name a music producer and it’s parent company

Answer 1

Sony music entertainment (which is a subsidiary of Sony entertainment)

Question 2

Name a film producer and their parent company

Answer 2

Warner Brothers Entertainment (which is a subsidiary of Time Warner)

Question 3

Name a video game producer and it’s parent company

Answer 3

Blizzard Entertainment (which is a subsidiary of Activision)

Question 4

What is a conglomerate?

Answer 4

A large organisation made up of different companies

Question 5

What is an advantage to being a conglomerate?

Answer 5

Can cooperate with new sister companies that specialise in other media products.

Question 6

What is an independent company?

Answer 6

Joint venture projects that specialise in one type of media and have no parent company and no subsidiaries.

Question 7

Name an advantage to being an independent company

Answer 7

Profits don’t have to be shared

Question 8

Name a disadvantage to being an independent company

Answer 8

Limited distribution

Question 9

What is a subsidiary company?

Answer 9

A company owned by a parent company

Question 10

What is a parent company?

Answer 10

A company that owns another company

Question 11

What is cross-media?

Answer 11

Multiple types of media produces within a conglomerate

Question 12

What is vertical integration?

Answer 12

A company control production, distribution and exchange

Question 13

What is horizontal integration?

Answer 13

Company uses subsidiaries to support marketing of big brands (e.g James Bond: Skyfall within Sony)

Question 14

What is a synergy?

Answer 14

Increased profit from vertical or horizontal integration

Question 15

What is included in vertical integration?

Answer 15

Production
⬇️
Distribution
⬇️
Consumption

Question 16

What is included in horizontal integration?

Answer 16

Social and online media services
⬇️
Print media and print advertisement
⬇️
Distribution
⬇️
TV channels
⬇️
Merchandise