LINK 5: DIGITAL MARKETING Flashcards
refers to online marketing campaigns that appear on a computer, phone, tablet, or other device.
digital marketing
is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.
digital/online marketing
is a holistic concept. It considers the goal first, then looks at the available tools to determine which will effectively reach target customers, and then at which stage of the sales funnel that should happen.
inbound marketing
a marketing tool rather than a form of marketing in itself.
“the art and science of making web pages attractive to search engines.”
search engine optimization
a strategy based on the distribution of relevant and valuable content to a target audience.
content marketing
means driving traffic and brand awareness by engaging people in discussion online
social media marketing
is a form of digital marketing in which you pay a fee every time someone clicks on your digital ads
pay-per-click marketing
digital marketing tactic that lets someone make money by promoting another person’s business
affiliate marketing
digital marketing in disguise. Its goal is to blend in with its surrounding content so that it’s less blatantly obvious as advertising.
digital marketing
relies on working with an influencer–an individual with a large following, such as a celebrity, industry expert, or content creator–in exchange for exposure.
influencer marketing
uses software to power digital marketing campaigns, improving the efficiency and relevance of advertising
marketing automation
you send a promotional message and hope that your prospect clicks on it.
email marketing
digital marketing strategy that allows you to engage with your target audience on their mobile devices, such as smartphones and tablets.
mobile marketing
