LINK 1: INVESTOPEDIA

Question 1

activities a company undertakes to promote the buying or selling of a product or service

Answer 1

marketing

Question 2

what are the 4p’s of marketing

Answer 2

• product
• price
• place
• promotion

Question 3

what are the 4p’s of marketing

Answer 3

• product
• price
• place
• promotion

Question 4

refers to an item the business plans to offer to customers

Answer 4

product

Question 5

refers to how much the company will sell the product for

Answer 5

price

Question 6

distribution of the product

Answer 6

place

Question 7

integrated marketing communications campaign, includes a variety of activities such as advertising, selling, sales promotion, public relations

Answer 7

promotion

Question 8

public displays of advertising external to a consumer’s house

billboards, printed advertisements etc

Answer 8

outdoor marketing

Question 9

easily printed content that is easy to replicate

Answer 9

print marketing

Question 10

easily printed content that is easy to replicate

Answer 10

print marketing

Question 11

specific content delivered to potential customers

mail, coupons, vouchers for free goods, pamphlets

Answer 11

direct marketing

Question 12

specific content delivered to potential customers

mail, coupons, vouchers for free goods, pamphlets

Answer 12

direct marketing

Question 13

tv and radio for advertising

Answer 13

electronic marketing

Question 14

tv and radio for advertising

Answer 14

electronic marketing

Question 15

attempting to gather potential customers at a specific location for the opportunity to speak w them about products

Answer 15

event marketing

Question 16

companies attempting to increase search traffic through two ways. First, companies can pay search engines for placement on result pages. Second, companies can emphasize search engine optimization (SEO) techniques to organically place high on search results.

Answer 16

search engine marketing

Question 17

companies obtaining customer or potential customer e-mail addresses and distributing messages or newsletters.

Answer 17

email marketing

Question 18

entails building an online presence on specific social media platforms.

Answer 18

social media marketing

Question 19

using third-party advertising to drive customer interest.

Answer 19

affiliate marketing

Question 20

creating content, whether eBooks, infographics, video seminars, or other downloadable content. The goal is to create a product (often free) to share information about a product

Answer 20

content marketing