Life on Mars Marketing

Question 1

Magazine article

1. Who are they targeting?
2. How do you know?
3. How are they selling Life on Mars? What are the key selling points?

Answer 1

• Attracts already existing fans of the show.
• It’s nostalgic
• Older generation
• Know this because magazine article was made after Season 1, but before Season 2.
• They include teasers and small details.

The setting of the 70’ sells it to both people who lived through the times or want to know more about it

Question 2

Website

1. Who are they targeting?: how do you know ?
2. How are they selling Life on Mars? What are the key selling points?

Answer 2

• Teenagers
• teenagers are more likely yo be the age group who would interact with the website

Including a lot of interactive links such as screensavers an a soundboard

Question 3

Merchandise/ social media

1. Who are they targeting?: how do you know ?
2. How are they selling Life on Mars? What are the key selling points?

Answer 3

• The T-shirts are targeting university students that are into the series that are geeky
• They are similar to band t-shirts, and they are like the style you would find in Camden market
• The use of the meme generator is targeting a younger audience and using something that is popular to appeal to them.

They are selling the iconic character of Gene Hunt, they are getting catch phrases and memorable scenes from the show and printing them on t-shirts and transferring Gene Hunt into this cult character- its not mainstream but it has a huge following. (niche)